4. Write with accessibility in mind
Posted: Tue Jan 21, 2025 4:40 am
Greg Rokisky, Sprout’s Senior Social Media iraq business email list Strategist, advises, “When it comes to writing social hooks, swing big! Ask questions, spill a hot take, utilize a trending angle and give your audience something to agree or disagree with you about.” Crafting a hook with these tips in mind will help you generate more engagement on your posts. As Greg says, “When in doubt write through a lens of empathy and authenticity. Ask yourself: What would make me want to stick around and read a post? Or engage in a meaningful way?”
To test what kind of hooks make a splash with your audience, use our creative testing template.
Social media copywriting with accessibility in mind creates an inclusive experience. Make sure accessibility is part of your overall strategy, and apply it to your social content—from copy to images to videos.
Here are a few best practices to keep in mind to make your social copy accessible, especially for those using a screen reader:
Make hashtags easier to read by using CamelCase, i.e. capitalize the first letter of each word in a hashtag. It should be #TeamSprout rather than #teamsprout.
Avoid all caps. Using all caps might make screen readers interpret the word as an acronym, disrupting the content experience.
Spell out acronyms the first time you mention them to avoid confusion.
Write in pain language. Avoid jargon and overly complicated words to make your content more accessible for those new to your industry, non-native speakers or people with cognitive disabilities.
Avoid run-on sentences. Keep your copy short and concise.
Present the most important information first. This is helpful for accessibility, and for writing more engaging copy.
Include @ mentions and emojis at the end of your post.
To test what kind of hooks make a splash with your audience, use our creative testing template.
Social media copywriting with accessibility in mind creates an inclusive experience. Make sure accessibility is part of your overall strategy, and apply it to your social content—from copy to images to videos.
Here are a few best practices to keep in mind to make your social copy accessible, especially for those using a screen reader:
Make hashtags easier to read by using CamelCase, i.e. capitalize the first letter of each word in a hashtag. It should be #TeamSprout rather than #teamsprout.
Avoid all caps. Using all caps might make screen readers interpret the word as an acronym, disrupting the content experience.
Spell out acronyms the first time you mention them to avoid confusion.
Write in pain language. Avoid jargon and overly complicated words to make your content more accessible for those new to your industry, non-native speakers or people with cognitive disabilities.
Avoid run-on sentences. Keep your copy short and concise.
Present the most important information first. This is helpful for accessibility, and for writing more engaging copy.
Include @ mentions and emojis at the end of your post.