YouTube Influencer Statistics for 2022

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YouTube currently has around 2.6 billion monthly logged-in users, and 73% of American adults use YouTube regularly. These numbers show how lucrative YouTube can be as a marketing platform for your influencer marketing campaign. But what YouTube influencer statistics should marketers know in 2022? Read them now on the Kolsquare blog.


Key points
Personal interest is the most common reason why users watch a video. The interaction then often creates a bond with the respective creators, which has a positive effect on influencer marketing. 70% of marketers confirmed that YouTube is important for their influencer marketing strategy.
The majority of YouTube users are between 25 and 34 years old, and 53.9% of the total user base are male.
70% of people have purchased a product after seeing it in a YouTube ad.

While 2.6 billion people log on to the video platform every month, yes, this figure doesn't take into account those who use YouTube even without an account. In fact, there's only one site that currently has a larger user base: Google.

Compared to the 73% of American adults who regularly use YouTube, onl vice president software email database y 69% are logged into Facebook and 37% into Instagram.

In fact, according to the Pew Research Center , 51% of YouTube users click on a variety of videos on a daily basis. Additionally, more than 5 billion videos are watched on YouTube every day, according to Cloudincome .

Read more about YouTube general statistics, YouTube demographic statistics, YouTube usage and user statistics, and YouTube revenue statistics as of 2022 on the Kolsquare blog.

Influencer Marketing on YouTube: These are the Stats You Need to Know
YouTube users value high-quality content, which they are 1.6 times more likely to watch more frequently. Personal interest also plays a major role in watchlist selection. Users are three times more likely to find videos that showcase their passions . This makes influencer marketing on YouTube even more important.