Digital Marketing: 7 rules for SMEs
Posted: Tue Jan 21, 2025 4:26 am
Digital Marketing has allowed small businesses to have the opportunity to compete with large companies on a more level playing field, where with few resources, effective brand positioning can be achieved. This is because on the Internet, it is more important to know the public and carry out well-targeted campaigns than to invest millions in anything. Customers on the web are more active and are not easily persuaded; they know what they are looking for and it is up to ingenuity to be able to reach them.
Although not everything can be reduced to a couple of rules, in vk database this article we have gathered some elements that simply cannot be missing among your Digital Marketing tools for SMEs.
Build a site for your customers, not for yourself
The only way you're going to make sales is if customers come to your site. However, it's not enough for them to come, they have to stay and be able to navigate enough to make a purchase. Making sure their experience on your site is pleasant is a key element in how to develop digital marketing for SMEs and involves several elements:
* Your site should be designed for a variety of devices, from computers to smartphones. If a user opens your page and it is not optimized for mobile devices, they will have serious difficulties navigating and will probably not be able to complete a purchase.
* Check that the site loads quickly and that navigation is fluid.
Pay special attention to your landing page
One thing that many merchants tend to fall into is wanting to offer their products immediately when someone enters their page. This is functional, but much more attractive is letting visitors know what problems you can help them solve. Don't focus on the product itself, but on its usefulness and the value it can have for your potential customers.
Know your customers
You may think you have a great site, with excellent design and content, but the reality is that it depends a lot on the observer whether what you do is good or not. That is why you should define your target audience and know more about their interests. You should know more about their age, socioeconomic status and preferences, so you can present yourself to them in a more friendly way. One way to get to know your customers better is by offering them a user profile on your page with certain advantages, for example, discounts or access to certain resources. In this way, they will voluntarily provide information about their age, sex, marital status, income level, etc.
Cultivate your relationships
Some of the best Digital Marketing practices for SMEs focus on building relationships that transcend the business. These are developed by talking , interacting, and making things more personal. Some things you can do to foster relationships are:
* Conduct contests – always appealing.
* Read the comments and respond immediately.
* Make things more personal by sending emails with the names of your most loyal customers. Let them know you appreciate them.
Limit your social channels to those where your customers are
There are so many social networks out there that trying to cover them all is madness, especially if you're a small business. Make sure you're on the ones where you get the most interaction and connect the most with your customers. The rest, just skip them - they're not worth the investment of time and energy.
Spend your advertising budget wisely
If you are going to pay a social network or other service to help you promote your brand, you should have a strategy already thought out. First, have some attractive graphic proposal, then choose the right keywords and finally think carefully about the audience you want to reach. This way you will not waste your money without seeing results.
Don't ignore SEO
Search engines like Google use defined logic to lead users to sites that may be relevant to them. In order for pages to be listed as attractive, they must use something known as Search Engine Optimization (SEO). This is achieved through the efficient use of keywords and meta-descriptions on pages. Ignoring this is ensuring that you will go unnoticed by search engines.
Although not everything can be reduced to a couple of rules, in vk database this article we have gathered some elements that simply cannot be missing among your Digital Marketing tools for SMEs.
Build a site for your customers, not for yourself
The only way you're going to make sales is if customers come to your site. However, it's not enough for them to come, they have to stay and be able to navigate enough to make a purchase. Making sure their experience on your site is pleasant is a key element in how to develop digital marketing for SMEs and involves several elements:
* Your site should be designed for a variety of devices, from computers to smartphones. If a user opens your page and it is not optimized for mobile devices, they will have serious difficulties navigating and will probably not be able to complete a purchase.
* Check that the site loads quickly and that navigation is fluid.
Pay special attention to your landing page
One thing that many merchants tend to fall into is wanting to offer their products immediately when someone enters their page. This is functional, but much more attractive is letting visitors know what problems you can help them solve. Don't focus on the product itself, but on its usefulness and the value it can have for your potential customers.
Know your customers
You may think you have a great site, with excellent design and content, but the reality is that it depends a lot on the observer whether what you do is good or not. That is why you should define your target audience and know more about their interests. You should know more about their age, socioeconomic status and preferences, so you can present yourself to them in a more friendly way. One way to get to know your customers better is by offering them a user profile on your page with certain advantages, for example, discounts or access to certain resources. In this way, they will voluntarily provide information about their age, sex, marital status, income level, etc.
Cultivate your relationships
Some of the best Digital Marketing practices for SMEs focus on building relationships that transcend the business. These are developed by talking , interacting, and making things more personal. Some things you can do to foster relationships are:
* Conduct contests – always appealing.
* Read the comments and respond immediately.
* Make things more personal by sending emails with the names of your most loyal customers. Let them know you appreciate them.
Limit your social channels to those where your customers are
There are so many social networks out there that trying to cover them all is madness, especially if you're a small business. Make sure you're on the ones where you get the most interaction and connect the most with your customers. The rest, just skip them - they're not worth the investment of time and energy.
Spend your advertising budget wisely
If you are going to pay a social network or other service to help you promote your brand, you should have a strategy already thought out. First, have some attractive graphic proposal, then choose the right keywords and finally think carefully about the audience you want to reach. This way you will not waste your money without seeing results.
Don't ignore SEO
Search engines like Google use defined logic to lead users to sites that may be relevant to them. In order for pages to be listed as attractive, they must use something known as Search Engine Optimization (SEO). This is achieved through the efficient use of keywords and meta-descriptions on pages. Ignoring this is ensuring that you will go unnoticed by search engines.