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Marketing Automation in Bitrix24? Yes, now it is possible!

Posted: Tue Jan 21, 2025 4:23 am
by mostakimvip06
We always talk about the advantages of having a platform that brings together the main “digital needs” of an entrepreneur. After all, there is nothing more counterproductive than having to navigate between tools, tasks, schedules, goals and reports from several different platforms. Bitrix24 has just put an end (lol) to yet another one of these problems. Welcome to CRM Marketing. Another module that eliminates the need for another tool for Marketing Automation.

Marketing Automation? What is it?
Marketing Automation brings together Sales and Marketing technologies/processes. It aims to bring these teams closer together and integrate their activities for faster and more accurate results. Until recently, you would need to apply this discipline in a tool outside of Bitrix24. Although you can find integrations for already established solutions on the market (we developed one for you here), nothing can replace the experience of creating, monitoring and editing campaigns within your own sales CRM .

Now, your lead attraction, capture, nurturing and qualification data will not need to be finland telemarketing data imported. They will be there, within your company's digital environment – ​​read here Bitrix24.

What does CRM Marketing Beta offer?
The CRM Marketing module is in beta for users of the Plus, Standard and Professional plans. Therefore, as it is an early version, improvements are still possible. The Russian Bitrix24 team, responsible for development, is already counting on user feedback for this.

Initially, there are five types of campaigns: email marketing or direct mail, bulk SMS, pre-recorded voice messages (with automatic dialing), instant messages and retargeting on Google Adwords and Facebook. Free plans allow 5,000 messages per month and have daily limits.

READ ALSO: Ultimate Guide: 8 Important Things to Consider Before Choosing Your Company's CRM

Imagine the power of this with Direct Channels
If you watched our last webinar, you know that there is a strategy behind Bitrix24.CRM . A modern CRM should both work with existing leads and prospects and help companies find new ones. That’s why B24 has several capture features (email, phone calls, social media, forms, and live chat).

In addition to all this, Bitrix24 efficiently processes the data that enters your CRM. This prevents losses that are often common during integration.



Conclusion
If you found this to be a great feature, imagine an updated version of this module. B24 designers and developers usually don't take long to release updates, so I suggest sending your feedback and keeping an eye out. If just one module of the platform can be so powerful, imagine adding it to all the other Bitrix24 solutions. It's guaranteed to increase results!