Value proposition and delivery capability

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Let's take a look at some of them!

Some alternatives tested by professionals
Prioritize KPIs
The first action marketers took was to reprioritize their success indicators.

According to HubSpot, up to 62% of affected email marketers have started looking at different KPIs to measure the effectiveness of their marketing efforts.

That is, they decided to analyze other KPIs, such as clicks, spam rate, web traffic, unsubscribe rate, or surveys. They even considered A/B testing to verify the results of their camps.

Use alternative channels
At this stage, you should already know that you cannot saudi arabia phone number list rely on just one channel for communications. Being present on other channels helps you have better segmentation while spreading the word.

One of the biggest (but underrated) alternatives is SMS Marketing. Remember, 3.8 billion people around the world carry a cell phone. Why not make the most of it by just sending a text?

And if you're still not convinced, let me tell you that SMS has a 98% open rate, while only 3% of marketing emails have an open rate above 50%, according to research by Campaign Monitor .

Another step is to avoid elements that can hurt your email deliverability, such as poor content, use of URL shorteners, or single opt-in.

In this new environment, 28% of email marketers responded to privacy changes by focusing on improving the deliverability of their emails, as reported by Hubspot. And we should all do the same.