Influencer Marketing Guide for Fashion Brands in 2022-2023
Posted: Tue Jan 21, 2025 4:03 am
Influencer marketing has significantly changed the industry. Since influencers now influence which products are styled as objects of desire and are therefore purchased by their followers through recommendations, they are major players in the digital space. Influencers are particularly important for fashion brands because they dominate the sector. What should we consider when it comes to influencer marketing in the fashion world?
Key points
The fashion industry is the world's seventh largest "economy" with an estimated global turnover of up to $2.5 trillion annually.
Instagram and TikTok in particular are popular for influencer marketing by fashion brands.
Ideas for influencer marketing by fashion brands include using branded hashtags, promo codes, or great storytelling.
Examples of successful fashion brands in the fast fashion industry include Gina Tricot, H&M and NA-KD.
Both fast fashion and luxury fashion brands have now discovered the potential of influencer marketing and have made use of it as well. Of course, the industries’ strategies differ, so this article focuses on the influencer marketing aspects of fast fashion brands .
However, if you are looking for the top influencers in the luxury sector, you will find them on the Kolsquare website. Click here to go to the list of the top luxury KOLs . You can also read about the five successful market partners email database ing campaigns in the luxury sector on the Kolsquare blog.
Marketers in the fashion industry use influencer marketing primarily for launching new collections, introducing new products, product updates, and other announcements and events .
Key facts for fashion brands' influencer marketing
The global value of the fashion industry is increasing worldwide. In 2021, this figure will be three trillion US dollars , while the industry's e-commerce will reach approximately 668 billion US dollars .
Download Kolsquare's free study on influencer marketing for accessories and fashion brands in 2022.
In comparison, the entire influencer marketing industry has grown by $12.3 billion to reach a total of $14 billion in 2021. With this explosive growth in social commerce , influencer marketing is also gaining importance in general.
In terms of nominal GDP, the US (24.67%) and China (17.39%) are the world's largest economies with the world's strongest apparel retail markets. These two heavyweights are followed by Japan, Germany, the UK, India, France, Italy, Canada and South Korea, according to the World Bank's 2020 GDP data , and China and the US are also major players in international trade. Thus, while China is the largest exporter of apparel, the US is the second largest importer, according to Statisa in March 2022, according to Fashion United .
Key points
The fashion industry is the world's seventh largest "economy" with an estimated global turnover of up to $2.5 trillion annually.
Instagram and TikTok in particular are popular for influencer marketing by fashion brands.
Ideas for influencer marketing by fashion brands include using branded hashtags, promo codes, or great storytelling.
Examples of successful fashion brands in the fast fashion industry include Gina Tricot, H&M and NA-KD.
Both fast fashion and luxury fashion brands have now discovered the potential of influencer marketing and have made use of it as well. Of course, the industries’ strategies differ, so this article focuses on the influencer marketing aspects of fast fashion brands .
However, if you are looking for the top influencers in the luxury sector, you will find them on the Kolsquare website. Click here to go to the list of the top luxury KOLs . You can also read about the five successful market partners email database ing campaigns in the luxury sector on the Kolsquare blog.
Marketers in the fashion industry use influencer marketing primarily for launching new collections, introducing new products, product updates, and other announcements and events .
Key facts for fashion brands' influencer marketing
The global value of the fashion industry is increasing worldwide. In 2021, this figure will be three trillion US dollars , while the industry's e-commerce will reach approximately 668 billion US dollars .
Download Kolsquare's free study on influencer marketing for accessories and fashion brands in 2022.
In comparison, the entire influencer marketing industry has grown by $12.3 billion to reach a total of $14 billion in 2021. With this explosive growth in social commerce , influencer marketing is also gaining importance in general.
In terms of nominal GDP, the US (24.67%) and China (17.39%) are the world's largest economies with the world's strongest apparel retail markets. These two heavyweights are followed by Japan, Germany, the UK, India, France, Italy, Canada and South Korea, according to the World Bank's 2020 GDP data , and China and the US are also major players in international trade. Thus, while China is the largest exporter of apparel, the US is the second largest importer, according to Statisa in March 2022, according to Fashion United .