What is social media monitoring?
Posted: Tue Jan 21, 2025 4:01 am
Benefits of social media monitoring
Social media monitoring hong kong business email list tools to use
Tips for social media monitoring
What is social media monitoring?
Social media monitoring is the process of tracking and reacting to social engagements. These engagements include @mentions, comments, #hashtags and keywords related to your brand.
Despite the name, “monitoring” is not a passive activity. Brands should track everything from shout-outs and reviews to questions and complaints. More importantly, brands must react to all of the above. This is the distinction between social monitoring and listening.
Social media monitoring involves much more than just direct mentions and branded keywords, too. For example, a competitor call-out presents an opportunity for your brand to intervene. The same rings true for people asking for product recommendations.
The problem? These types of conversations don’t typically pop up in your notifications. This is especially true if you’re active on multiple networks. That’s why brands use social media monitoring tools to supplement their native data.
4 benefits of social media monitoring
Using data to fuel your campaigns is always a smart move. But what kind of data does social monitoring help you get? How can you use it to grow your business?
Social media monitoring hong kong business email list tools to use
Tips for social media monitoring
What is social media monitoring?
Social media monitoring is the process of tracking and reacting to social engagements. These engagements include @mentions, comments, #hashtags and keywords related to your brand.
Despite the name, “monitoring” is not a passive activity. Brands should track everything from shout-outs and reviews to questions and complaints. More importantly, brands must react to all of the above. This is the distinction between social monitoring and listening.
Social media monitoring involves much more than just direct mentions and branded keywords, too. For example, a competitor call-out presents an opportunity for your brand to intervene. The same rings true for people asking for product recommendations.
The problem? These types of conversations don’t typically pop up in your notifications. This is especially true if you’re active on multiple networks. That’s why brands use social media monitoring tools to supplement their native data.
4 benefits of social media monitoring
Using data to fuel your campaigns is always a smart move. But what kind of data does social monitoring help you get? How can you use it to grow your business?