Prove your worth

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A thoughtful ROI approach is especially crucial if your marketing campaign is aiming to achieve more intangible goals. Sales or conversions are business goals that are easy to track and understand. More abstract concepts, like brand awareness , can be harder to communicate to customers and those who are less engaged with the world of marketing . Being able to put a price on the number of likes and shares a campaign gets makes communicating success much easier.

Generate ideas
ROI is also useful long before the end of a campaign . Tracking how much valu cmo email lists e is being created throughout a campaign will generate the insights needed to modify – and improve – your approach. If ROI KPIs aren’t being met and you’re aware of this, changes to creative, influencer or messaging can be made on the fly to keep the campaign on track.

What is a “good” ROI?
As with many marketing concepts, there is no exact science to determining ROI or success. In general, marketers should aim for a 5:1 ratio, meaning every $1 spent on a campaign should generate $5 in return . Anything above that figure is considered exceptional.

Why Marketers Are Turning to TikTok for Strong ROI
While ROI success depends on the company, industry, and campaign goals, marketers looking to use influencers on TikTok should consider the 5:1 ratio as a good starting point . Current statistics suggest that it should be achievable for marketers running influencer campaigns, especially if their goal is product sales.

TikTok is becoming an e-commerce powerhouse among social platforms. The popular hashtag #TikTokMadeMeBuyIt — where influencers and brands showcase new products and audiences show off their purchases — has more than 12 billion views .
The hype this is creating around new product launches is prompting users to spend. According to TikTok , 67% of users say the platform inspires them to make purchases even when they don't plan to.
Influencer-led marketing is the clear leader when it comes to ways brands can capitalize on this. Content produced by creators achieves twice the conversion rate of brand accounts.
It's not about completely ruling out ads. According to TikTok, 68% of users believe that the platform's ads are unique compared to those on rival social networks, giving TikTok and the marketers who use it an advantage over other platforms.