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If newsletters work for them to promote their blog, why wouldn't they work for you? 6 aspects to consider in email marketing strategies to promote blog content subscription form You probably already know what the best strategies are that you can follow when creating an email marketing campaign. To create them, you must take into account the following aspects: Information segmentation. The use of graphic and animated content as well as informal and direct language. The commitment to personalizing content based on data processing. However, are these universal guidelines suitable for promoting blog content? Or, on the contrary, do other aspects and criteria need to be taken into account in order to apply email marketing to promote blog content? The reality is that you should always keep these basic guidelines in mind. However, you should also pay attention to other, more specific aspects that are appropriate for a more specialized audience.


Some of these more specific criteria are the manufacturing contact lists following: 1.- Use a lead magnet Email marketing to boost blog content This technique consists of incorporating subscription formulas into the email itself. In this way, hyperlinks will not only work in your favour. They will also bring you a larger portfolio of followers. All this because by positioning the subscription formulas in the points of the visual field that are a focus of attention, you will achieve much more than just increased traffic or visits. In this way, you will achieve a higher, consistent viewing pattern that will last over time to ultimately build loyal followers. 2.- Include free downloadable resources in your emails Or, if you don't have one, link your email to your blog and include all this material there. The reason is that when users download your content, you start receiving information about their behavior.