Be an authority in your industry
Posted: Tue Jan 21, 2025 3:43 am
Becoming an authority on a topic is a challenge, but it is possible to build a path based on knowledge of your market and, especially, your consumers. Offer the best possible experience, create improvements based on the opinion of those who are already your customers and learn to generate value through your content to attract new consumers.
That’s why it’s essential to be present at different stages of the buying cycle. Understanding the main questions your audience has and presenting success stories and customer testimonials can have a greater weight in building your authority.
In other words: if your brand or business does not solve the problem that brought the user to your website or blog, it is very likely that they will leave the page after a short time and without taking any action.
Search engines see this as a negative thing, since the traffic canada phone number list directed to your page does not stop there, and on the other hand, it will benefit you if they understand that what you produce responds to what your audience needs.
Not every "hot topic" is worth exploring
This point, in my opinion, is one of the most delicate for this new update.
After all, ephemeral viralization and sensationalism in the news seem to me to have motivated this move by Google, which makes sense, if we are surrounded by countless different sources to talk about the same topic.
So, pay attention to what matters: what your audience wants to know and how you can help your content stand out . Adding a critical analysis, an interview with an expert, or even an opinion piece can be the key to not only standing out, but not being undermined by “more of the same” type of content.
And as such, it's highly likely that not all viral topics, news or content are good for your online reputation.
A few years ago, marketers realized that mentioning or talking about Trending Topics generated a quick return of traffic and shares.
That’s why it’s essential to be present at different stages of the buying cycle. Understanding the main questions your audience has and presenting success stories and customer testimonials can have a greater weight in building your authority.
In other words: if your brand or business does not solve the problem that brought the user to your website or blog, it is very likely that they will leave the page after a short time and without taking any action.
Search engines see this as a negative thing, since the traffic canada phone number list directed to your page does not stop there, and on the other hand, it will benefit you if they understand that what you produce responds to what your audience needs.
Not every "hot topic" is worth exploring
This point, in my opinion, is one of the most delicate for this new update.
After all, ephemeral viralization and sensationalism in the news seem to me to have motivated this move by Google, which makes sense, if we are surrounded by countless different sources to talk about the same topic.
So, pay attention to what matters: what your audience wants to know and how you can help your content stand out . Adding a critical analysis, an interview with an expert, or even an opinion piece can be the key to not only standing out, but not being undermined by “more of the same” type of content.
And as such, it's highly likely that not all viral topics, news or content are good for your online reputation.
A few years ago, marketers realized that mentioning or talking about Trending Topics generated a quick return of traffic and shares.