Top 10 Instagram Influencers

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Instagram in 2022 is a platform that continues to grow in popularity. With over 1 billion active users, it is a powerful tool for influencers and brands to connect with their audiences. For businesses, it is a potent tool to reach audiences and promote products or services. When it comes to influencer marketing, identifying the best influencers on Instagram is essential to connecting with the right audiences. In this article, we will take a look at the top 10 Instagram influencers in 2022 in terms of community size and audience profile.


Key points:
Instagram has a large and growing user base, making it a valuable platform for businesses and influencer marketing.
By identifying the top 10 Instagram influencers in 2022 based on community size and audience profile, businesses can better connect with their target audience.
Other important metrics, such as engagement rate and earned media value, provide insight into the potential impact of an influencer’s posts.
The article provides an understanding of how these influencers are categorized and paid, and what they tend to specialize in.

When it comes to the top 10 Instagram influencers in 2022, there are a few key metrics to look out for. One of the most important is community size, or the number of followers an influencer has. Another important metric is audience profile, which includes the demographic makeup and interests of an influencer’s followers . Engagement rate, which measures the level of interaction an influencer’s posts receive, and EMV , or earned media value, which measures the monetary value of the engagement an influencer’s posts receive, are also crucial metrics to look out for.

Who are the top Instagram influencers of 2022?
The top 10 influencers listed below are considered macro-influencers. Macro-influencers typically have a large following, typically over 100,000 followers. They are considered to have a higher level of influence o chief of vp and training email database ver their followers compared to micro-influencers and nano-influencers.

Some of those on the list are also famous , for example Anushka Sharma, Karol G and Lele Pons. They have great brand value as well as huge followings, but their fame and popularity may have come from other areas (or outside of social media). Instead, they have leveraged their fame to grow their Instagram account and build an engaging community.

The influencers on the list are compensated in different ways, some of them might be paid by agencies and brands to promote products or services. Agencies help brands connect with influencers who align with their values ​​and target audience. They also offer a range of services such as fee negotiation, campaign management, and performance tracking. Kolsquare can be the agency that manages your influencer marketing campaigns from A to Z. You can easily request a free demo of Kolsquare’s technology here.

Keep in mind that micro-influencers with around 10,000 followers, may have a more targeted and engaged audience, often with a strong interest in a particular niche . So even though they don’t have a huge following, the level of engagement is high, which can be beneficial for niche brands or products. Read more about micro and nano-influencers on Kolsquare’s influencer marketing blog.