3 examples of building brand awareness
Posted: Tue Jan 21, 2025 3:26 am
1. ServiceNow
B2B brands are often thought of as serious and straightlaced on social. ServiceNow, a software company focused on helping enterprise brands manage digital workflows, takes a different approach.
A LinkedIn video from ServiceNow where their team literally interprets cringey workplace sayings like ducks in a row.
Their social team creates short-form video content hungary business email list that stands out in a sea of whitepapers and demo CTAs. When they joined the conversation around workplace jargon, they added their own clever multiverse spin. The team took overused phrases like “ducks in a row” and “foot in the door” and interpreted them literally, capturing their audience’s sense of humor perfectly. The post earned the company over 840 likes on LinkedIn and 23 reposts.
2. Scrub Daddy
For National Donut Day, Scrub Daddy teamed up with Dunkin to create donut-shaped sponges, generating excitement among their fans.
Scrub Daddy's TikTok video of someone glazing a tray of donut-shaped sponges.
This collaboration not only tapped into their audiences’ enthusiasm but also drove significant brand awareness. The partnership, which started from a playful social media exchange, leveraged both brands’ fan bases, sparking viral interest. By listening to consumer feedback and delivering a creative product, both brands boosted their visibility and strengthened their connection with existing and new audiences.
B2B brands are often thought of as serious and straightlaced on social. ServiceNow, a software company focused on helping enterprise brands manage digital workflows, takes a different approach.
A LinkedIn video from ServiceNow where their team literally interprets cringey workplace sayings like ducks in a row.
Their social team creates short-form video content hungary business email list that stands out in a sea of whitepapers and demo CTAs. When they joined the conversation around workplace jargon, they added their own clever multiverse spin. The team took overused phrases like “ducks in a row” and “foot in the door” and interpreted them literally, capturing their audience’s sense of humor perfectly. The post earned the company over 840 likes on LinkedIn and 23 reposts.
2. Scrub Daddy
For National Donut Day, Scrub Daddy teamed up with Dunkin to create donut-shaped sponges, generating excitement among their fans.
Scrub Daddy's TikTok video of someone glazing a tray of donut-shaped sponges.
This collaboration not only tapped into their audiences’ enthusiasm but also drove significant brand awareness. The partnership, which started from a playful social media exchange, leveraged both brands’ fan bases, sparking viral interest. By listening to consumer feedback and delivering a creative product, both brands boosted their visibility and strengthened their connection with existing and new audiences.