10 tactics to increase your organic reach
Posted: Mon Jan 20, 2025 12:02 pm
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To increase organic reach, we first need to define it. This reach basically refers to what is not paid for; it is not advertising or sponsored content. This includes: SEO positioning and engagement with our communities on social networks (how many times it is shared or “liked”).
According to eCommerce experts Shopify, organic reach increases the the benefits of using our teacher database reputation and visibility of a page, the number of visits to the website and, therefore, the number of potential users who can become customers or loyal to our brand.
SEO tactics
Search engine optimization is the main tool to increase organic reach. 4 points are key:
1. URLs
It doesn't matter if it's a homepage, a blog post, or a product description. Quality SEO content should have the title, URL, and body of the content in harmony. All of these elements should focus on the topic at hand, including keywords that can be easily identified by a search engine bot.
2. Meta-descriptions
They must be no more than 160 characters long. A user can decide whether to access our website or not just by using these words, which are displayed in the search results. They attract attention and call to action.
3. Writing quality
Search engines now rate writing quality. Although it may seem like a difficult element to quantify, there are some basic criteria. For example, sentences should be short and precise. They are also able to identify duplicate or plagiarized content from other sites.
4. Keyword density
The number of keywords is one of the elements that a robot uses to index a site. That is, the number of times a term is repeated in a text. The recommendation varies according to experts between 1% and 3%. What is certain is that it is useless to repeat over and over again what we want the robot to read if our content is not of quality and useful; it will notice that it is spam.
Social networks
Our content must be available on all channels. A large part of organic reach comes not only from search engines, but also from our own community of followers. Strengthening the relationship and attracting new users will increase our organic reach significantly.
5. Use of hashtags
Using hashtags when publishing our content on social media can significantly increase visibility. On Twitter, for example, a mention can exceed 50,000 tweets per day and reach millions of users. On Instagram, a hashtag will classify visual content, allowing it to be part of various collections.
6. Connectivity with the website
Another thing that helps increase organic reach is connecting your website with social networks. This process is known as syndication: content must be available to be easily shared, making it possible for users to spread your message. To achieve this, of course, you must offer useful information and share buttons located in strategic places. In addition, an XML file will allow RSS readers like Feedly to retrieve your content .
7. Google Plus: Don't ignore it
Many people ignore the use of Google's social network. It's true that it may not have many users and it may not be "in fashion", but Google privileges the content that is shown on this platform in the first search results. It never hurts to have an extra channel of communication.
8. Strategic “repost”
If you have content that has had a lot of views, comments, or shares , it's a good idea to republish it strategically. You have to plan ahead: keep track of your users' schedules, channels, and behaviors to find the best way to take advantage of successful content. Also, your community may be growing, and successful "evergreen" content from last year can be offered to new members.
Assessment
As with any strategy, increasing organic reach requires evaluating what is being implemented. This is the only way to reinforce what is being done well and correct mistakes.
9. Page analysis
The first step of any strategy is to evaluate the performance of your site. Tools like WooRank offer a free SEO quality analysis of any website. Some common mistakes are:
Unfriendly URLs.
The site does not have an adequate description.
There is no connection to social networks.
The loading time is very slow.
Uses deprecated technologies like Flash.
10. Use of analytics and trends
This analysis can tell us which content is being visited or shared the most and which are our best keywords -among other things-. The information must be cross-referenced with research into consumer trends, search methods and other user insights .
Don't despair!
Achieving a site with an acceptable organic reach is not achieved overnight. In fact, the longer a page has been online and the more quality content it has, the better chances it will have of being indexed in the top positions.
To increase organic reach, we first need to define it. This reach basically refers to what is not paid for; it is not advertising or sponsored content. This includes: SEO positioning and engagement with our communities on social networks (how many times it is shared or “liked”).
According to eCommerce experts Shopify, organic reach increases the the benefits of using our teacher database reputation and visibility of a page, the number of visits to the website and, therefore, the number of potential users who can become customers or loyal to our brand.
SEO tactics
Search engine optimization is the main tool to increase organic reach. 4 points are key:
1. URLs
It doesn't matter if it's a homepage, a blog post, or a product description. Quality SEO content should have the title, URL, and body of the content in harmony. All of these elements should focus on the topic at hand, including keywords that can be easily identified by a search engine bot.
2. Meta-descriptions
They must be no more than 160 characters long. A user can decide whether to access our website or not just by using these words, which are displayed in the search results. They attract attention and call to action.
3. Writing quality
Search engines now rate writing quality. Although it may seem like a difficult element to quantify, there are some basic criteria. For example, sentences should be short and precise. They are also able to identify duplicate or plagiarized content from other sites.
4. Keyword density
The number of keywords is one of the elements that a robot uses to index a site. That is, the number of times a term is repeated in a text. The recommendation varies according to experts between 1% and 3%. What is certain is that it is useless to repeat over and over again what we want the robot to read if our content is not of quality and useful; it will notice that it is spam.
Social networks
Our content must be available on all channels. A large part of organic reach comes not only from search engines, but also from our own community of followers. Strengthening the relationship and attracting new users will increase our organic reach significantly.
5. Use of hashtags
Using hashtags when publishing our content on social media can significantly increase visibility. On Twitter, for example, a mention can exceed 50,000 tweets per day and reach millions of users. On Instagram, a hashtag will classify visual content, allowing it to be part of various collections.
6. Connectivity with the website
Another thing that helps increase organic reach is connecting your website with social networks. This process is known as syndication: content must be available to be easily shared, making it possible for users to spread your message. To achieve this, of course, you must offer useful information and share buttons located in strategic places. In addition, an XML file will allow RSS readers like Feedly to retrieve your content .
7. Google Plus: Don't ignore it
Many people ignore the use of Google's social network. It's true that it may not have many users and it may not be "in fashion", but Google privileges the content that is shown on this platform in the first search results. It never hurts to have an extra channel of communication.
8. Strategic “repost”
If you have content that has had a lot of views, comments, or shares , it's a good idea to republish it strategically. You have to plan ahead: keep track of your users' schedules, channels, and behaviors to find the best way to take advantage of successful content. Also, your community may be growing, and successful "evergreen" content from last year can be offered to new members.
Assessment
As with any strategy, increasing organic reach requires evaluating what is being implemented. This is the only way to reinforce what is being done well and correct mistakes.
9. Page analysis
The first step of any strategy is to evaluate the performance of your site. Tools like WooRank offer a free SEO quality analysis of any website. Some common mistakes are:
Unfriendly URLs.
The site does not have an adequate description.
There is no connection to social networks.
The loading time is very slow.
Uses deprecated technologies like Flash.
10. Use of analytics and trends
This analysis can tell us which content is being visited or shared the most and which are our best keywords -among other things-. The information must be cross-referenced with research into consumer trends, search methods and other user insights .
Don't despair!
Achieving a site with an acceptable organic reach is not achieved overnight. In fact, the longer a page has been online and the more quality content it has, the better chances it will have of being indexed in the top positions.