The role of your employees in the company's social media strategy
Posted: Mon Jan 20, 2025 10:59 am
I often come across reviews on Facebook and Google made by people who have a clear connection to the company. It's only natural that you want to help your company improve its social media standing (after all, the better the company does, the better the employee does, or so it should be). However, fake reviews can be more damaging than anything else.
If you really want to help your brand take off on sites like Facebook or Twitter, you should pay attention to these tips:
Keys to getting employees to help with the company's social media strategy
The first thing is to make sure that everyone knows which social networks the company is on. It is not unusual for an employee not to know that their company has a Facebook page or Twitter account. You can hold a small meeting to tell them which networks the company is on (Facebook, Twitter, Google Plus…) and encourage (encourage, not force) them to follow it. You can also simply make a circular.
So let's say you're an employee who's willing to help out with your facebook database social media strategy. How can you do that? Here are some tips on how to do that.
2. In your profile information, make reference to the company you work for, if possible by linking to the company's page on that network. For example, on Facebook it would look something like this: Content Manager at Yo SEO Marketing . This way, the company gains visibility and, more importantly, brand image. The message that the person sends from their profile is “I work for this company and I'm proud of it.”
3. Become a fan of the company on Facebook, follow its Twitter account or have it in your Google Plus circles. This is the least you can ask of an employee who wants to help their company on social networks and it helps a lot to make the company more visible. Imagine if El Corte Inglés has just created its Facebook page, it would already have 96,678 guaranteed followers if all its employees clicked “Like” (at least that was the number of employees in 2012).
4. Once you're a fan of the company's Facebook page, you can send out invitations to all of your friends to like it too. (On the Facebook page, you'll see a box that says Invite your friends to like it, with pictures of some of your friends next to a button that says Invite .) If the company has 10 employees and each employee has 100 Facebook friends - just to guess a couple of random numbers - we could get 10 to 1,010 Facebook followers.
If you really want to help your brand take off on sites like Facebook or Twitter, you should pay attention to these tips:
Keys to getting employees to help with the company's social media strategy
The first thing is to make sure that everyone knows which social networks the company is on. It is not unusual for an employee not to know that their company has a Facebook page or Twitter account. You can hold a small meeting to tell them which networks the company is on (Facebook, Twitter, Google Plus…) and encourage (encourage, not force) them to follow it. You can also simply make a circular.
So let's say you're an employee who's willing to help out with your facebook database social media strategy. How can you do that? Here are some tips on how to do that.
2. In your profile information, make reference to the company you work for, if possible by linking to the company's page on that network. For example, on Facebook it would look something like this: Content Manager at Yo SEO Marketing . This way, the company gains visibility and, more importantly, brand image. The message that the person sends from their profile is “I work for this company and I'm proud of it.”
3. Become a fan of the company on Facebook, follow its Twitter account or have it in your Google Plus circles. This is the least you can ask of an employee who wants to help their company on social networks and it helps a lot to make the company more visible. Imagine if El Corte Inglés has just created its Facebook page, it would already have 96,678 guaranteed followers if all its employees clicked “Like” (at least that was the number of employees in 2012).
4. Once you're a fan of the company's Facebook page, you can send out invitations to all of your friends to like it too. (On the Facebook page, you'll see a box that says Invite your friends to like it, with pictures of some of your friends next to a button that says Invite .) If the company has 10 employees and each employee has 100 Facebook friends - just to guess a couple of random numbers - we could get 10 to 1,010 Facebook followers.