Bounce Rate in Analytics: What It Is and How to Reduce It
Posted: Mon Jan 20, 2025 10:51 am
Bounce rate … It sounds bad, doesn’t it? In street slang, “rebound” means to get angry, to get upset, to get annoyed, to get upset about something.
In the world of web positioning, the meaning is different; the bounce rate or bounce percentage is one of the metrics offered by Google Analytics. If you want to see what it consists of and how it is calculated, keep reading.
What is bounce rate in Google Analytics?
The Google Analytics definition of bounce is as follows:
A bounce occurs when a single page session occurs on a website. In Analytics, a bounce is specifically calculated as a session that only triggers one request to the Analytics server, for example when a user opens a single page on your website and then exits without triggering any other requests to the Analytics server in that session.
The bounce rate is therefore the percentage of users who job seekers database your website, visit a single page and leave.
How is bounce rate calculated?
The calculation is so simple that even a primary school child could do it. Just divide the single-page sessions by the total number of sessions and multiply the result by 100 to put it as a percentage.
For example, if 100 visitors come to my website per day and 80 only view one page, my website's bounce rate is 80%.
What is the normal bounce rate?
The million-dollar question. Many customers get alarmed when they see that their bounce rate exceeds 80%. The truth is that such a high percentage can be scary at first, but it is important to keep in mind that a high bounce rate is not necessarily a problem.
For example, if you have an online newspaper you would expect users to read several stories, so a high bounce rate would be a failure. But that would be perfectly normal for single-page websites.
That said, there is no “normal” bounce rate. A study by the American agency Brafton found that the average bounce rate is 58.18%. That figure can serve as a reference, but as I say, whether the bounce rate is more or less bad depends a lot on your type of website.
How to reduce the bounce rate on your website
What if you have a bounce rate that is too high for your interests? Well, there are always things you can do to try to reduce it. Here are some useful tips to achieve this:
Improve your site's speed: This has happened to me dozens of times. I've visited a website that I was initially interested in and ended up leaving because it didn't load at all. It is said that users expect a website to load in less than three seconds, so that is the time limit you should consider for your own page. Try these tricks to improve loading speed .
In the world of web positioning, the meaning is different; the bounce rate or bounce percentage is one of the metrics offered by Google Analytics. If you want to see what it consists of and how it is calculated, keep reading.
What is bounce rate in Google Analytics?
The Google Analytics definition of bounce is as follows:
A bounce occurs when a single page session occurs on a website. In Analytics, a bounce is specifically calculated as a session that only triggers one request to the Analytics server, for example when a user opens a single page on your website and then exits without triggering any other requests to the Analytics server in that session.
The bounce rate is therefore the percentage of users who job seekers database your website, visit a single page and leave.
How is bounce rate calculated?
The calculation is so simple that even a primary school child could do it. Just divide the single-page sessions by the total number of sessions and multiply the result by 100 to put it as a percentage.
For example, if 100 visitors come to my website per day and 80 only view one page, my website's bounce rate is 80%.
What is the normal bounce rate?
The million-dollar question. Many customers get alarmed when they see that their bounce rate exceeds 80%. The truth is that such a high percentage can be scary at first, but it is important to keep in mind that a high bounce rate is not necessarily a problem.
For example, if you have an online newspaper you would expect users to read several stories, so a high bounce rate would be a failure. But that would be perfectly normal for single-page websites.
That said, there is no “normal” bounce rate. A study by the American agency Brafton found that the average bounce rate is 58.18%. That figure can serve as a reference, but as I say, whether the bounce rate is more or less bad depends a lot on your type of website.
How to reduce the bounce rate on your website
What if you have a bounce rate that is too high for your interests? Well, there are always things you can do to try to reduce it. Here are some useful tips to achieve this:
Improve your site's speed: This has happened to me dozens of times. I've visited a website that I was initially interested in and ended up leaving because it didn't load at all. It is said that users expect a website to load in less than three seconds, so that is the time limit you should consider for your own page. Try these tricks to improve loading speed .