Web traffic in SEO, how visits affect positioning
Posted: Mon Jan 20, 2025 10:44 am
One of the most widespread myths in SEO has to do with web traffic in SEO . Many people, even experienced SEO technicians, think that the more visits, the better, and not only in quantitative terms, but also in terms of SEO.
Google has fine-tuned its algorithm a lot over the last decade, and while the absolute number of visits used to be quite important, today it is just another parameter, but not a decisive one.
Knowing the traffic in SEO is important, of course, but it is worth putting this information into perspective. In this post we analyze the myth, but also the way in which traffic can help us position ourselves.
Web traffic in SEO: quality or quantity?
In relation to website traffic, we must distinguish between total numbers and the type of visitor. The first piece of data we know is the total number of visits to our website. Are we interested in the raw data? Less and less.
However, a page with 5 thousand daily visits will rank better than a overseas chinese in australia data that receives an average of 100 visits per day. Why? Because of qualified visits.
Let's imagine that two bakeries compete for the same niche, one of them receives 10 thousand visits a day for terms such as "chocolate", "cakes", "desserts", "sweets", while the second receives an average of 2 thousand visits for terms such as "buy cakes online", "chocolate delivery" or "sale of homemade cakes", it is normal for Google to position the second one better, even though it has many fewer visits. Why? Because its searches convert, and therefore they are qualified visits.
Web traffic and keywords on your page
The above example is a small guide to choosing keywords for your page. It is not about fighting for terms with thousands of visits, at least in the short term, what we are looking for in SEO is to compete for profitable niches, which normally translate into conversions.
There are words that will attract many visits to your website, but they will not position you. On the contrary, there are keywords that you can easily position yourself for, but that will not bring you thousands of visits, and yet they can be very interesting.
The real importance of web traffic in SEO
In any case, visits are a good general indicator of the website's performance. More visits usually mean a higher percentage of qualified users, which is why we should keep an eye on the total number of visits to our website.
On the contrary, if the number of visits decreases at a certain time, we should not be alarmed, although it is advisable to review some KPIs to analyze the causes.
Google has fine-tuned its algorithm a lot over the last decade, and while the absolute number of visits used to be quite important, today it is just another parameter, but not a decisive one.
Knowing the traffic in SEO is important, of course, but it is worth putting this information into perspective. In this post we analyze the myth, but also the way in which traffic can help us position ourselves.
Web traffic in SEO: quality or quantity?
In relation to website traffic, we must distinguish between total numbers and the type of visitor. The first piece of data we know is the total number of visits to our website. Are we interested in the raw data? Less and less.
However, a page with 5 thousand daily visits will rank better than a overseas chinese in australia data that receives an average of 100 visits per day. Why? Because of qualified visits.
Let's imagine that two bakeries compete for the same niche, one of them receives 10 thousand visits a day for terms such as "chocolate", "cakes", "desserts", "sweets", while the second receives an average of 2 thousand visits for terms such as "buy cakes online", "chocolate delivery" or "sale of homemade cakes", it is normal for Google to position the second one better, even though it has many fewer visits. Why? Because its searches convert, and therefore they are qualified visits.
Web traffic and keywords on your page
The above example is a small guide to choosing keywords for your page. It is not about fighting for terms with thousands of visits, at least in the short term, what we are looking for in SEO is to compete for profitable niches, which normally translate into conversions.
There are words that will attract many visits to your website, but they will not position you. On the contrary, there are keywords that you can easily position yourself for, but that will not bring you thousands of visits, and yet they can be very interesting.
The real importance of web traffic in SEO
In any case, visits are a good general indicator of the website's performance. More visits usually mean a higher percentage of qualified users, which is why we should keep an eye on the total number of visits to our website.
On the contrary, if the number of visits decreases at a certain time, we should not be alarmed, although it is advisable to review some KPIs to analyze the causes.