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This creates a greater emotional commitment, which translates into a higher conversion rate. Another of its advantages is that it is less expensive than traditional marketing. In addition, the results can be measured more easily. In traditional marketing, the scope and impact are more indicative, and the interpretations are more subjective. 5 singularities of experiential marketing The storyexperience includes in its philosophy important ideas from this decalogue of actions:knows what they like and what interests them. Thanks to this, it can create a strong and lasting bond that goes beyond a simple purchase. For success, it is essential that communication between the audience and the brand be bidirectional. There must be a fluid and prolonged conversation over time. Excellent customer service is an essential pillar that must always be taken care of. Each individual in the community must be treated with enthusiasm and great care.


A happy customer buys more, is open to giving construction industries email database their data and speaks well of the brand in their environment. A consumer's purchasing decision is influenced by the emotional and mental connection they feel toward a company. Affinity and affection can sell products that other companies sell at a lower price. The user spends his free time on a product, or a brand, because he really wants to do so. He likes what he sees, is entertained by its messages and enjoys what is offered to him. Why are emotions important in marketing? Storyexperience appeals to the user's feelings to strengthen the bond between brand and user. People look for a special connection with companies when making a major purchase . If there is no connection, the messages from that brand basically become promotional messages that end up in the trash. A university study on emotions and their effect on brain activity determines how the brain classifies feelings.