Multi-word phrases are more specific versions of fat-headed words

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Even if the keywords you want to use have a high volume, it does not mean that your website can reach a lot of users. Popular keywords are very competitive and they have already been taken by mainstream websites such as Amazon. Therefore, what you should do is to combine high-volume keywords with less competitive keywords. For example, you create a website that sells marketing automation tools. The word "marketing automation" itself is too broad. Instead, you can say "affordable marketing automation tools for small businesses." This keyword is called a long-tail keyword.

Keywords
Long tail keywords:


Keywords
Fathead Keywords:

Very popular and high volume keywords. For example, Japanese france telegram number database cuisine and earrings. These words are very competitive and difficult to rank for.

 

When to put keywords?
 

Website
The words in the URL are important because Google counts them in the relevance calculation.

 

Title Tag
The title tag is the clickable title that appears on the search engine results page (SERP). Because people see the title tag when they search for keywords, it should be easy to read and relevant to your content. The title tag should be less than 60 characters long.

 

Title tag
Heading tags are h1 and h2 in your website's HTML code. H1 is the title and h2 is the sub-title. You should put keywords in the title and in h2 and h3 (content under h2) as needed so that users can easily understand what you have in that section.

 

Main content
You should use keywords whenever it makes sense to your readers. This means that you shouldn’t abuse keywords in your content. In the past, people could achieve high rankings by overusing keywords in titles and content (keyword stuffing), but it doesn’t work anymore. Instead, these sites are penalized by Google. In the worst case, they may rank poorly or be removed from the SERPs.

 

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