Your Guide to Building an Effective Marketing Tech Stack in 2025
Posted: Mon Jan 20, 2025 6:59 am
Your company’s growing, taking on more customers, clients, data, and processes as it expands. How do you maintain your business operations alongside increasing tasks and marketing needs?
The solution is a marketing tech stack. Short for marketing technology, it helps you manage and improve your marketing operations with ease.
On this page, we’ve compiled the ultimate guide for how to build a marketing technology stack in 2025. Plus, we’ll explore how you can use marketing technology to drive revenue for your business.
So keep reading to learn more!
And don’t forget to sign up for our newsletter, Revenue Weekly! Our engineer database get the latest advice about how to harness the power of marketing technology to drive revenue sent straight to their inbox for free!
What is a marketing tech stack?
A marketing tech stack is a collection of software or platforms you use to manage, track, and optimize your marketing strategies. A marketing technology stack can be a compilation of anything from web analytics software and social media tools to customer data platforms (CDPs) and enterprise resource planning (ERP) options.
How is a marketing tech stack used?
Now that you know the answer to the question, “what is a marketing tech stack” you might ponder another question: “How is a marketing tech stack used?”
You can use marketing technology to:
Automate repetitive marketing tasks
Track the success of your marketing campaigns
Analyze and interpret strategy results
Collect and store customer data
Optimize your marketing strategies and results
By creating a marketing technology stack, you build a powerful collection of marketing technology that helps you easily manage your marketing strategies.
Why do you need a marketing tech stack?
Sure, a martech stack sounds nice, but is it really necessary? Yes! Using marketing technology is critical if you want to grow your business and expand your reach.
The solution is a marketing tech stack. Short for marketing technology, it helps you manage and improve your marketing operations with ease.
On this page, we’ve compiled the ultimate guide for how to build a marketing technology stack in 2025. Plus, we’ll explore how you can use marketing technology to drive revenue for your business.
So keep reading to learn more!
And don’t forget to sign up for our newsletter, Revenue Weekly! Our engineer database get the latest advice about how to harness the power of marketing technology to drive revenue sent straight to their inbox for free!
What is a marketing tech stack?
A marketing tech stack is a collection of software or platforms you use to manage, track, and optimize your marketing strategies. A marketing technology stack can be a compilation of anything from web analytics software and social media tools to customer data platforms (CDPs) and enterprise resource planning (ERP) options.
How is a marketing tech stack used?
Now that you know the answer to the question, “what is a marketing tech stack” you might ponder another question: “How is a marketing tech stack used?”
You can use marketing technology to:
Automate repetitive marketing tasks
Track the success of your marketing campaigns
Analyze and interpret strategy results
Collect and store customer data
Optimize your marketing strategies and results
By creating a marketing technology stack, you build a powerful collection of marketing technology that helps you easily manage your marketing strategies.
Why do you need a marketing tech stack?
Sure, a martech stack sounds nice, but is it really necessary? Yes! Using marketing technology is critical if you want to grow your business and expand your reach.