Many companies have long recognised that the online channel is becoming increasingly important as a sales, marketing and communication channel. However, the transition from offline to online is an uphill struggle.
The main difficulties arise from the well-known changes in bc data malaysia business processes, according to more than half of the respondents. 31% admit that they have difficulty responding to online customer demands and requests. The problem for companies is not in achieving their online target audience, but in satisfying their complex needs and requirements.
47% of the companies surveyed see their internet strategy as a risky bet, while their traditional marketing hardly poses any risks.
According to this study carried out by the Institute Loudhouse Research on behalf of WebTrends , the United Kingdom is a country at the forefront of online strategies . Italy and Sweden show a greater fear of the unknown.