Free HubSpot course to optimize your Email Marketing strategy
Posted: Sun Jan 19, 2025 4:38 am
HubSpot, the renowned inbound marketing software platform, offers hundreds of resources to learn specific topics about digital marketing and sales in the HubSpot Academy. With this free email marketing course, you can get certified in advanced techniques that will contribute to your professional growth and that of your business.
1. What is the Email Marketing Certification course?
In this course you will learn the importance of email marketing and you will know the strategies necessary for it to really work, for example, knowing how to properly use tools such as segmentation, paying attention to factors such as design, message content and sending automation.
Email marketing is a fundamental part of inbound marketing strategies, especially because it allows you to educate, delight and accompany leads through the purchase funnel. After the sale, it is a very useful tool to maintain a close relationship with the client and build loyalty. But, to get the most out of it and get subscribers to pay attention to the messages you send, you need to know how to do it.
By taking this certification course, you will master advanced email techniques to effectively implement inbound marketing and email marketing strategies with the HubSpot CRM tool .
Check out this free course from Hubspot
2. Why should you take this course?
If you have a website, an online or physical business, you work in sales, if you are a digital marketing enthusiast or professional and want to learn the best email practices to apply in your inbound marketing strategy , then this course is for you.
It's free and you only need basic knowledge in marketing and sales. By applying everything you'll learn in this course, you'll be able to achieve your goals of attracting visitors, generating quality leads, and customer loyalty.
When you sign up for HubSpot Academy, you'll become a member of a vast community of over 100,000 professionals who are ready to help you, share experiences, and consult with you on your latest email campaigns. This community will be like an extension of your marketing and sales team.
3. Why is it important to get certified?
Having a certification is the guarantee of having successfully completed this program, being an excellent opportunity to obtain a globally recognized certification, which will be a plus in your profile as a professional or any other discipline in which you work, which will give you better opportunities. The advantage of taking an online course is that you can study at your own pace, access the material as many times as necessary and, when you feel ready, take the 60-question test, of which you must have at least 45 correct answers. Upon passing, you will become a certified email marketer.
4. Block content
This course is divided into 9 blocks, which explain the importance of sending emails with an inbound approach that provide value, create relationships with your clients and boost business growth. You will also learn how to implement campaigns step by step, according to the different segmentation lists, and measure the results.
The blocks include videos, additional resources, how useful is cyprus numbers data transcripts and downloadable material, grouped as follows:
1. Email marketing and your business.
2. Sending the right message with Lifecicle Marketing.
3. Segmentation and contact management.
4. Components of a high-performance email.
5. Email design and functionality.
6. Email deliverability foundations.
7. Building relationships with lead nurturing.
8. Measuring success with email analytics.
9. Email optimization and testing.
5. How to get started?
This course is completely free and available to anyone who wants to take it, even if they are not a HubSpot software customer. All you need to do is sign up for HubSpot Academy with your email address, name, and website domain. You will then have access to this and hundreds more resources.
1. What is the Email Marketing Certification course?
In this course you will learn the importance of email marketing and you will know the strategies necessary for it to really work, for example, knowing how to properly use tools such as segmentation, paying attention to factors such as design, message content and sending automation.
Email marketing is a fundamental part of inbound marketing strategies, especially because it allows you to educate, delight and accompany leads through the purchase funnel. After the sale, it is a very useful tool to maintain a close relationship with the client and build loyalty. But, to get the most out of it and get subscribers to pay attention to the messages you send, you need to know how to do it.
By taking this certification course, you will master advanced email techniques to effectively implement inbound marketing and email marketing strategies with the HubSpot CRM tool .
Check out this free course from Hubspot
2. Why should you take this course?
If you have a website, an online or physical business, you work in sales, if you are a digital marketing enthusiast or professional and want to learn the best email practices to apply in your inbound marketing strategy , then this course is for you.
It's free and you only need basic knowledge in marketing and sales. By applying everything you'll learn in this course, you'll be able to achieve your goals of attracting visitors, generating quality leads, and customer loyalty.
When you sign up for HubSpot Academy, you'll become a member of a vast community of over 100,000 professionals who are ready to help you, share experiences, and consult with you on your latest email campaigns. This community will be like an extension of your marketing and sales team.
3. Why is it important to get certified?
Having a certification is the guarantee of having successfully completed this program, being an excellent opportunity to obtain a globally recognized certification, which will be a plus in your profile as a professional or any other discipline in which you work, which will give you better opportunities. The advantage of taking an online course is that you can study at your own pace, access the material as many times as necessary and, when you feel ready, take the 60-question test, of which you must have at least 45 correct answers. Upon passing, you will become a certified email marketer.
4. Block content
This course is divided into 9 blocks, which explain the importance of sending emails with an inbound approach that provide value, create relationships with your clients and boost business growth. You will also learn how to implement campaigns step by step, according to the different segmentation lists, and measure the results.
The blocks include videos, additional resources, how useful is cyprus numbers data transcripts and downloadable material, grouped as follows:
1. Email marketing and your business.
2. Sending the right message with Lifecicle Marketing.
3. Segmentation and contact management.
4. Components of a high-performance email.
5. Email design and functionality.
6. Email deliverability foundations.
7. Building relationships with lead nurturing.
8. Measuring success with email analytics.
9. Email optimization and testing.
5. How to get started?
This course is completely free and available to anyone who wants to take it, even if they are not a HubSpot software customer. All you need to do is sign up for HubSpot Academy with your email address, name, and website domain. You will then have access to this and hundreds more resources.