Auto funnel and lead generation
Posted: Sun Jan 19, 2025 4:34 am
This allows you to implement a prepared scenario for the user, offering him options based on the answers received. This tool helps warm up the audience before making a deal. The following tools are used in Telegram for Business:
Sending a special offer after receiving a promo code from the user.
Providing a bonus for filling out a form with contact information.
Providing multiple offers to choose from and a detailed description of any of them selected by the user.
Conducting an interactive quiz that will describe all the advantages of a product or service.
Individualization of the offer. You usa student data package can offer the user to take a mini-test, based on the results of which you can recommend the most suitable product. The information obtained will also be useful in the future for the sales department.
The decision to use a chatbot with an autofunnel should be weighed. This tool allows you to automate already built business processes, taking over some of the staff's work, processing requests and increasing conversion. In a small company with a small number of clients, it does not make sense.
It is important to keep in mind that an auto funnel does not increase business performance by itself; its operation is determined by the current state of the company. The scope of activity, average check, profitability, volumes of incoming traffic, LTV (LifeTime Value, lifetime value of the client) are important. When implementing a B2C or B2B product with a check of several hundred thousand rubles, you can expect an increase in conversion by 2-3%. In the B2C segment, with a product price of up to 50 thousand rubles, a more significant increase is possible - up to 15-20%. The data is approximate, since the final effect depends on the quality of the auto funnel.
Recommended articles on this topic:
Marketer's KPI - Key Indicators and Accurate Calculation
Company Marketing Plan: Short and Detailed Versions
9 Types of Customer Loyalty Programs
Newsletter
The bot's database resembles a list of email addresses in that contacts are saved even after the user's interaction has ended. The fact of making a deal or refusing to do so does not affect this.
Telegram mailing
Source: shutterstock.com
In the future, this data can be used to send advertising offers, personalized goods and services, inform about promotions, etc. At the same time, it is necessary to dose the information so as not to make the user want to block the channel.
Online store
A chatbot in Telegram Ads allows you to create an online store. Such a tool can be useful for owners of small local companies with several dozen clients. To do this, they involve a specialist in JavaScript or limit themselves to their own efforts, developing a trading platform through the Smartbot Pro constructor.
In practice, such a store works as follows. First, the user receives a welcome message, which provides several actions to choose from. After that, a redirection occurs to a web application, which contains a list of goods and services with their descriptions.
Having made a choice, the user adds the corresponding product to the cart, receives a calculation of the total order amount. The bot confirms the order, after which it sends the client information for making the payment.
This solution allows you to do without a full-fledged Internet site with an online store, significantly speeding up the transaction. The option is suitable for small companies with limited turnover.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Sending a special offer after receiving a promo code from the user.
Providing a bonus for filling out a form with contact information.
Providing multiple offers to choose from and a detailed description of any of them selected by the user.
Conducting an interactive quiz that will describe all the advantages of a product or service.
Individualization of the offer. You usa student data package can offer the user to take a mini-test, based on the results of which you can recommend the most suitable product. The information obtained will also be useful in the future for the sales department.
The decision to use a chatbot with an autofunnel should be weighed. This tool allows you to automate already built business processes, taking over some of the staff's work, processing requests and increasing conversion. In a small company with a small number of clients, it does not make sense.
It is important to keep in mind that an auto funnel does not increase business performance by itself; its operation is determined by the current state of the company. The scope of activity, average check, profitability, volumes of incoming traffic, LTV (LifeTime Value, lifetime value of the client) are important. When implementing a B2C or B2B product with a check of several hundred thousand rubles, you can expect an increase in conversion by 2-3%. In the B2C segment, with a product price of up to 50 thousand rubles, a more significant increase is possible - up to 15-20%. The data is approximate, since the final effect depends on the quality of the auto funnel.
Recommended articles on this topic:
Marketer's KPI - Key Indicators and Accurate Calculation
Company Marketing Plan: Short and Detailed Versions
9 Types of Customer Loyalty Programs
Newsletter
The bot's database resembles a list of email addresses in that contacts are saved even after the user's interaction has ended. The fact of making a deal or refusing to do so does not affect this.
Telegram mailing
Source: shutterstock.com
In the future, this data can be used to send advertising offers, personalized goods and services, inform about promotions, etc. At the same time, it is necessary to dose the information so as not to make the user want to block the channel.
Online store
A chatbot in Telegram Ads allows you to create an online store. Such a tool can be useful for owners of small local companies with several dozen clients. To do this, they involve a specialist in JavaScript or limit themselves to their own efforts, developing a trading platform through the Smartbot Pro constructor.
In practice, such a store works as follows. First, the user receives a welcome message, which provides several actions to choose from. After that, a redirection occurs to a web application, which contains a list of goods and services with their descriptions.
Having made a choice, the user adds the corresponding product to the cart, receives a calculation of the total order amount. The bot confirms the order, after which it sends the client information for making the payment.
This solution allows you to do without a full-fledged Internet site with an online store, significantly speeding up the transaction. The option is suitable for small companies with limited turnover.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow