How to boost your podcasts through email marketing
Posted: Sun Jan 19, 2025 4:12 am
Email marketing is one of the most effective direct marketing methods for promoting your product and increasing its profitability. Later on, we will see how to use email marketing for those who make podcasts and need a boost.
In case you're not sure, podcasts are multimedia files in audio format (recording) that can be listened to anywhere and from any device. Once you create the podcast, listeners can listen to it whenever they want. An internet connection isn't even essential, since podcasts are available in a downloadable format , which only takes a few seconds.
The most common types of podcasts are radio programs ( news ), online courses ( educational ), tutorials on any topic ( training ) or music and humor ( entertainment ).
Why use email marketing for your podcasts
A podcaster with several podcast series already has a group of followers or listeners who listen to him weekly or sporadically. However, with an email marketing tool you can go one step further: convert your podcast listeners into paying customers!
There are several reasons why using an email marketing tool will boost your podcasts:
Your audience will grow
You will get reviews about your podcasts
You will get podcast sponsorships
You will build longer and more stable relationships with your clients
Listeners will become your contacts (customers)
You will be able to talk to your listeners at any time
Podcasters can get feedback from their followers and create a bond with them, although it is very limited and fleeting. With an email marketing tool , you can create a database of your followers and build a personalized and closer relationship. Let's review a series of characteristics that make email marketing attractive:
Its profitability : mass mailing has a high return on investment ( ROI ), for every euro invested you receive a profit of 43 on average. In addition, many companies attribute 23% of their sales to emailing actions.
It is consented : 74% of consumers prefer to receive commercial communications via email. When sending commercial emails to your contacts, there must be prior consent. The positive part is that users who have subscribed to your newsletter will be people who are really interested in your product.
It is measurable : one of the most effective and interesting factors of email marketing is that its results can be measured . Email marketing tools give you the possibility of generating real-time reports on your campaigns in which you can see different metrics such as the opening rate, unsubscriptions, reading time, etc.
This is the key to monetizing your podcasts: it's about monetizing the content to earn income through your podcasts. If you start building your contact list, you'll have an additional channel to offer your products and serv colombia mobile phone number list ices, and thus, increase your profits.
Email marketing strategy for podcasters: how to convert your listeners into subscribers
How to convert a casual listener into a loyal email subscriber? Below we will see some strategies to invite your listeners to subscribe to your contact list .
Start with registration forms
The first step to getting new leads is to insert a subscription form on your website or blog. Every user who is used to visiting your website will have the option to subscribe to the newsletter. It is a way to capitalize on your website traffic and start a more direct relationship.
There are different formats for presenting this type of form and using all possible options will increase your potential subscribers. Complete email marketing tools have an extensive repertoire of form templates . There are three common ways to present forms :
Boost your podcasts through email marketing
Website : You can choose a template and create a custom form that will appear as a separate section on your website.
Pop-up : Create, customize and schedule the display of a pop-up on your website. These are the screens that appear suddenly while you are browsing the page. For the user experience, they can be a bit invasive.
Insertable block : generate an HTML script and insert it wherever you want on your website. You can place it in the header area, on one side or at the bottom, as long as you know that it is a fixed block.
In case you're not sure, podcasts are multimedia files in audio format (recording) that can be listened to anywhere and from any device. Once you create the podcast, listeners can listen to it whenever they want. An internet connection isn't even essential, since podcasts are available in a downloadable format , which only takes a few seconds.
The most common types of podcasts are radio programs ( news ), online courses ( educational ), tutorials on any topic ( training ) or music and humor ( entertainment ).
Why use email marketing for your podcasts
A podcaster with several podcast series already has a group of followers or listeners who listen to him weekly or sporadically. However, with an email marketing tool you can go one step further: convert your podcast listeners into paying customers!
There are several reasons why using an email marketing tool will boost your podcasts:
Your audience will grow
You will get reviews about your podcasts
You will get podcast sponsorships
You will build longer and more stable relationships with your clients
Listeners will become your contacts (customers)
You will be able to talk to your listeners at any time
Podcasters can get feedback from their followers and create a bond with them, although it is very limited and fleeting. With an email marketing tool , you can create a database of your followers and build a personalized and closer relationship. Let's review a series of characteristics that make email marketing attractive:
Its profitability : mass mailing has a high return on investment ( ROI ), for every euro invested you receive a profit of 43 on average. In addition, many companies attribute 23% of their sales to emailing actions.
It is consented : 74% of consumers prefer to receive commercial communications via email. When sending commercial emails to your contacts, there must be prior consent. The positive part is that users who have subscribed to your newsletter will be people who are really interested in your product.
It is measurable : one of the most effective and interesting factors of email marketing is that its results can be measured . Email marketing tools give you the possibility of generating real-time reports on your campaigns in which you can see different metrics such as the opening rate, unsubscriptions, reading time, etc.
This is the key to monetizing your podcasts: it's about monetizing the content to earn income through your podcasts. If you start building your contact list, you'll have an additional channel to offer your products and serv colombia mobile phone number list ices, and thus, increase your profits.
Email marketing strategy for podcasters: how to convert your listeners into subscribers
How to convert a casual listener into a loyal email subscriber? Below we will see some strategies to invite your listeners to subscribe to your contact list .
Start with registration forms
The first step to getting new leads is to insert a subscription form on your website or blog. Every user who is used to visiting your website will have the option to subscribe to the newsletter. It is a way to capitalize on your website traffic and start a more direct relationship.
There are different formats for presenting this type of form and using all possible options will increase your potential subscribers. Complete email marketing tools have an extensive repertoire of form templates . There are three common ways to present forms :
Boost your podcasts through email marketing
Website : You can choose a template and create a custom form that will appear as a separate section on your website.
Pop-up : Create, customize and schedule the display of a pop-up on your website. These are the screens that appear suddenly while you are browsing the page. For the user experience, they can be a bit invasive.
Insertable block : generate an HTML script and insert it wherever you want on your website. You can place it in the header area, on one side or at the bottom, as long as you know that it is a fixed block.