Stages of development of marketing communications
Posted: Sun Jan 19, 2025 4:08 am
Let's consider a plan for developing marketing communications technology:
Defining the audience
You should choose a narrow segment of the audience to focus on. Avoid too broad an audience, as trying to reach all segments may result in you not reaching any of them. Choose specific criteria and interests, such as men aged 35 to 45 who are into sports and own a car.
Setting goals
You need to understand student data package what you want to achieve after interacting with the audience? In most cases, the goal is to increase sales. Consider what can stimulate the audience to purchase the product. For the segment discussed above, you can use discounts and demonstrate the benefits of using the product.
Selecting targets
Source: shutterstock.com
Channel selection
You need to identify the places of interaction with the selected segment. Men aged 35 to 45, as a rule, do not use TikTok. This audience more often follows bloggers who review cars on YouTube, views channels in Telegram and often moves along the central highways in the city. In addition, pay attention to places where your audience is prone to purchases. For example, VKontakte, where there are many accounts offering various spare parts and accessories for cars.
Developing a message concept
What do you need to tell your target audience to motivate them to buy? Create several concepts for this message and test them. Note that the delivery of information will differ for different channels. For example, on YouTube it could be a long advertising integration, on VKontakte – a post promoted by targeted advertising. In the case of outdoor advertising, you will have to fit the information into 1-2 phrases and accompany it with a large image.
If you have the ability to create a YouTube video, VKontakte images, and an outdoor advertising layout yourself, this will help you save money. Otherwise, consider contacting an experienced marketing agency with successful projects in the relevant industry.
Launch
In the social network "VKontakte" you can publish a post yourself and start its promotion. For outdoor advertising you will have to find an operator and agree on the terms of placement.
Feedback tracking
It is important to get feedback from the audience. React calmly to negative reviews and thank for positive comments. Collect both positive and negative feedback to be able to work on improving the product.
This plan will help you effectively engage with your audience and provide valuable data to analyze your results. More information will be needed for further testing.
Defining the audience
You should choose a narrow segment of the audience to focus on. Avoid too broad an audience, as trying to reach all segments may result in you not reaching any of them. Choose specific criteria and interests, such as men aged 35 to 45 who are into sports and own a car.
Setting goals
You need to understand student data package what you want to achieve after interacting with the audience? In most cases, the goal is to increase sales. Consider what can stimulate the audience to purchase the product. For the segment discussed above, you can use discounts and demonstrate the benefits of using the product.
Selecting targets
Source: shutterstock.com
Channel selection
You need to identify the places of interaction with the selected segment. Men aged 35 to 45, as a rule, do not use TikTok. This audience more often follows bloggers who review cars on YouTube, views channels in Telegram and often moves along the central highways in the city. In addition, pay attention to places where your audience is prone to purchases. For example, VKontakte, where there are many accounts offering various spare parts and accessories for cars.
Developing a message concept
What do you need to tell your target audience to motivate them to buy? Create several concepts for this message and test them. Note that the delivery of information will differ for different channels. For example, on YouTube it could be a long advertising integration, on VKontakte – a post promoted by targeted advertising. In the case of outdoor advertising, you will have to fit the information into 1-2 phrases and accompany it with a large image.
If you have the ability to create a YouTube video, VKontakte images, and an outdoor advertising layout yourself, this will help you save money. Otherwise, consider contacting an experienced marketing agency with successful projects in the relevant industry.
Launch
In the social network "VKontakte" you can publish a post yourself and start its promotion. For outdoor advertising you will have to find an operator and agree on the terms of placement.
Feedback tracking
It is important to get feedback from the audience. React calmly to negative reviews and thank for positive comments. Collect both positive and negative feedback to be able to work on improving the product.
This plan will help you effectively engage with your audience and provide valuable data to analyze your results. More information will be needed for further testing.