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Therefore, content adaptability is needed for different types of devices

Posted: Sun Jan 19, 2025 3:43 am
by sumaiyakhatun26
Yandex claims that adaptability is now the most important thing and cites arguments from its analytics: more than 70% of transitions and clicks occur from mobile devices. - laptops, tablets, but most importantly - phones. If a site has poor mobile compatibility (read: blocks move, font is unreadable, user wants to leave such a site), then Yandex reduces its search results: "If pages are not displayed correctly on smartphones, search positions may decrease.


All other things being equal, a non-adaptable site has a higher bounce rate, list of bolivia whatsapp phone numbers lower search traffic and a small conversion rate compared to adaptive competitors." Yandex, for example, has technologies that help create lightweight versions of pages – they load almost instantly. You can create turbo pages using Yandex.Webmaster and simple instructions for adding plugins. You can also check the adaptability of your site there – for this, use the Mobile Page Check service.


Google also "sinks" sites without mobile compatibility. Back in 2018, the search engine began to switch to the Mobile-first index and completely switched to it in 2023 - this means that now the search engine builds both mobile and desktop results, evaluating the mobile display of the site. At the same time, some companies still underestimate the mobile display, betting on the desktop. Remember that the mobile version of the site is a separate copy (on another link).