brand reputation is essential
Posted: Sat Jan 18, 2025 9:03 am
For example, a content creator in line with Marketers' values and with whom we share our ecosystem is YouTuber Marcello Ascani.
We also brought it to Mykonos with us: This company TRAVELS the worMarketers
At this stage, analyzing competitors can help a lot to understand what their strengths are that we can use as a starting point for improvement , but also what their weaknesses are that we can use to show our “state of superiority” on that particular angle.
No, this doesn't mean you have to talk badly about other companies and say that your brand is the best and most beautiful of all…
This means you need to identify those things kenya consumer mobile number list that you objectively do better than competitor X, and differentiate yourself on that.
But before we go any further, let me give you one last tip.
A company's reputation cannot be only the result of effective storytelling ; consumers are increasingly attentive not only to the quality of products but also to ethical brands that can reflect their personal values.
Remember, then, that associating universal values of ethics and sustainability with your brand can help communicate your commitment to customers and society as a whole, but it is important to do so in a sincere and authentic way , avoiding practices such as greenwashing that can damage your brand reputation.
Practical examples on how to use Trustpilot to improve brand reputation
Trustpilot is an online review platform that can be used to improve the brand reputation of the company and that we use in Marketers.
There are so many ways you can leverage Trustpilot.
For example, you can embed a Trustpilot widget on your site to show your customers' reviews to other users, like I do below:
But you can also do this for your social media, email marketing, and other forms of advertising.
With Trustpilot, in fact, you can use the tools made available by the platform to spread the level of customer trust towards the brand.
For example, for our Copymastery course , we created an ad hoc love page , which we usually use in emails or ads thanks to retargeting.
Brand reputation: use this tool to improve it (strategies included) 2
Let me explain briefly.
The love page essentially serves to create social proof by collecting all the reviews about a product in one place .
This is a strategy you can use to convince people who are still evaluating your product ( the undecided ) or, perhaps if it is a love page with reviews on personal branding , it is a good idea to immediately position yourself as an expert.
But let's do some more practical examples...
How to use brand reputation to improve e-commerce and website sales
Brand reputation can positively impact sales on e-commerce and other websites .
In fact, as we have already said, having a good online reputation can increase customer trust and their propensity to purchase.
In Marketers for example, we insert the Trustpilot widget inside the product checkout , with the reviews related to that specific product.
Product review in checkout
We also brought it to Mykonos with us: This company TRAVELS the worMarketers
At this stage, analyzing competitors can help a lot to understand what their strengths are that we can use as a starting point for improvement , but also what their weaknesses are that we can use to show our “state of superiority” on that particular angle.
No, this doesn't mean you have to talk badly about other companies and say that your brand is the best and most beautiful of all…
This means you need to identify those things kenya consumer mobile number list that you objectively do better than competitor X, and differentiate yourself on that.
But before we go any further, let me give you one last tip.
A company's reputation cannot be only the result of effective storytelling ; consumers are increasingly attentive not only to the quality of products but also to ethical brands that can reflect their personal values.
Remember, then, that associating universal values of ethics and sustainability with your brand can help communicate your commitment to customers and society as a whole, but it is important to do so in a sincere and authentic way , avoiding practices such as greenwashing that can damage your brand reputation.
Practical examples on how to use Trustpilot to improve brand reputation
Trustpilot is an online review platform that can be used to improve the brand reputation of the company and that we use in Marketers.
There are so many ways you can leverage Trustpilot.
For example, you can embed a Trustpilot widget on your site to show your customers' reviews to other users, like I do below:
But you can also do this for your social media, email marketing, and other forms of advertising.
With Trustpilot, in fact, you can use the tools made available by the platform to spread the level of customer trust towards the brand.
For example, for our Copymastery course , we created an ad hoc love page , which we usually use in emails or ads thanks to retargeting.
Brand reputation: use this tool to improve it (strategies included) 2
Let me explain briefly.
The love page essentially serves to create social proof by collecting all the reviews about a product in one place .
This is a strategy you can use to convince people who are still evaluating your product ( the undecided ) or, perhaps if it is a love page with reviews on personal branding , it is a good idea to immediately position yourself as an expert.
But let's do some more practical examples...
How to use brand reputation to improve e-commerce and website sales
Brand reputation can positively impact sales on e-commerce and other websites .
In fact, as we have already said, having a good online reputation can increase customer trust and their propensity to purchase.
In Marketers for example, we insert the Trustpilot widget inside the product checkout , with the reviews related to that specific product.
Product review in checkout