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User experience is important

Posted: Sat Jan 18, 2025 8:54 am
by monira#$1244
The first thing is of course to give these potential customers a good experience after entering the website. The dazzling on-site interactions will make customers have less time to think and prompt them to place orders quickly.

So UNice has set up a celebrity style section on its website . That is to say, when we are shopping for a product, if there is a celebrity style, such as a bag, are we more likely to choose this one? The same is true for wigs.

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Especially at this time, there are all kinds of colorful and exquisitely shaped photos of customers wearing wigs . Doesn't this make it easier to stimulate people to consume?

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Also, if you are not good at taking care of wigs, UNice will recommend a germany b2b leads specialized hairstylist to facilitate customers to design the wigs. It is truly a one-stop service!

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UNice also responds proactively to customer comments and complaints , demonstrating its commitment to customer satisfaction.

It can be said that the UNice official website has a huge amount of traffic entrances and extremely strong traffic retention capabilities.

Users who enter the UNice official website believe that they have come here, with a variety of wig styles, discounts, good services, and so many incentives and free use opportunities, and they feel that they can't leave without buying a wig. Maybe they will even think about adding WeChat or downloading the app, because they may need long-term care in the future, and wigs also need care.

2. UNice’s social media marketing
UNice has opened official accounts on many well-known social media platforms : YouTube, Facebook, Twitter, TikTok, Pinterest, etc. There are also portals on the official website that can directly access these social media platforms. Among them, UNice's official accounts on YouTube, Facebook, and TikTok have 406,000, 1,639,000, and 291,000 followers respectively.

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UNice first started promoting its brand on YouTube six years ago.

On YouTube, UNice posts videos at a relatively high frequency, generally posting 1 to 2 videos per week. Popular videos can reach millions of views and 2,000 user comments:

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The video types mainly include product introductions, customer sharing, hairstyle ideas, hair care tips, etc.

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UNice also collaborates with influencers on social media platforms to increase brand exposure and visibility. These influencers will mainly create videos from the perspectives of UNice product display, how to use, how to maintain, etc. UNice's operation effect on YouTube is still very good, which can prompt 160,000 people to choose to add products to the shopping cart (quarterly), with a high conversion rate.