Let's look at the different colors in marketing and their meaning. Red Red is used in marketing to attract consumers' a
Posted: Sat Jan 18, 2025 7:13 am
The use of yellow is aimed at attracting attention and warning. It attracts those buyers for whom the emotional aspect plays a key role when choosing goods or services. Yellow is used to design signs, call-to-action buttons, pointers and discounts. This color is especially suitable for promoting fast food products, taxis, youth clothing manufacturers, food products and money transfer services.
Psychology of the color yellow:
promotes brand memorability;
associated with a positive mood and optimism;
when combined with black color attracts more attention.
Well-known brands such as Tinkoff, Yandex, Lipton and Burger King choose yellow as their main color.
Orange
Orange, although less common in physician data package advertising, still finds its application in campaigns related to the entertainment industry, mass-market products, household appliances, beverages and children's products. It is especially suitable for use in call-to-action buttons.
Orange:
Elite brands are not chosen so often;
attracts children's attention, therefore it is widely used by manufacturers of children's goods and educational organizations;
goes well with dark background.
Aliexpress, Dixie, Mastercard, "Vkusno i dot", Amigos Sailing Team use orange color.
Violet
Companies whose activities are related to the beauty industry, creativity, youth clothing, as well as the production of bed linen and goods for children, successfully use the psychology of purple in advertising campaigns for their products.
Characteristics of colors in marketing-purple
Source: shutterstock.com
Characteristics of this color:
has a strong effect on a person, so purple should be used in moderation (the exception is soft shades of purple);
associated with rebellion and contradiction;
has a positive response from children.
In advertising, purple is successfully used as a background color. It is used by the brands Milka, Viber, Hallmark.
Pink
As is known, young girls like pink. This psychological feature of women is successfully used in advertising cosmetics, fashionable women's clothing, underwear, goods for children, toys, services for teenagers and dating sites.
Characteristics of pink:
has a calming effect;
It is rarely used in advertising products for men, but is often used for teenage products, regardless of the gender of the user.
Brands such as Wildberries, Muz TV, Renaissance Bank and Barbie choose pink as their main color.
Read also!
"Absolutely Free Internet Advertising: 19 Options"
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Brown
Brown is associated with nature, earth and wood. In advertising and marketing, this color is used to emphasize trust in products and respect for long-standing traditions. It is used by furniture companies, cafes, alcohol producers, clothing and footwear manufacturers, men's goods manufacturers, car manufacturers and construction companies.
Brown color has the following characteristics:
associated with confidence and prosperity;
often used by people who prefer clothes in brown shades;
is a sign of wisdom, tradition and tranquility;
It is associated with relaxation and safety, making it popular among restaurant and cafe owners.
Brands such as Shokoladnitsa, Soliday kids, M&M and Cantata choose brown as their main color.
Grey
Gray is a neutral shade that goes well with other colors and emphasizes the seriousness of the brand. This feature is actively used in marketing and advertising of IT companies, in the industrial sector and in the design of government websites.
Gray marketing has the following characteristics:
used as a background, drawing attention to other colors;
a large amount of gray does not cause irritation;
Gray color is perceived as relaxing, versatile and conservative.
Apple, Wikipedia and Lexus have all successfully used the color gray in their branding.
Psychology of the color yellow:
promotes brand memorability;
associated with a positive mood and optimism;
when combined with black color attracts more attention.
Well-known brands such as Tinkoff, Yandex, Lipton and Burger King choose yellow as their main color.
Orange
Orange, although less common in physician data package advertising, still finds its application in campaigns related to the entertainment industry, mass-market products, household appliances, beverages and children's products. It is especially suitable for use in call-to-action buttons.
Orange:
Elite brands are not chosen so often;
attracts children's attention, therefore it is widely used by manufacturers of children's goods and educational organizations;
goes well with dark background.
Aliexpress, Dixie, Mastercard, "Vkusno i dot", Amigos Sailing Team use orange color.
Violet
Companies whose activities are related to the beauty industry, creativity, youth clothing, as well as the production of bed linen and goods for children, successfully use the psychology of purple in advertising campaigns for their products.
Characteristics of colors in marketing-purple
Source: shutterstock.com
Characteristics of this color:
has a strong effect on a person, so purple should be used in moderation (the exception is soft shades of purple);
associated with rebellion and contradiction;
has a positive response from children.
In advertising, purple is successfully used as a background color. It is used by the brands Milka, Viber, Hallmark.
Pink
As is known, young girls like pink. This psychological feature of women is successfully used in advertising cosmetics, fashionable women's clothing, underwear, goods for children, toys, services for teenagers and dating sites.
Characteristics of pink:
has a calming effect;
It is rarely used in advertising products for men, but is often used for teenage products, regardless of the gender of the user.
Brands such as Wildberries, Muz TV, Renaissance Bank and Barbie choose pink as their main color.
Read also!
"Absolutely Free Internet Advertising: 19 Options"
Read more
Brown
Brown is associated with nature, earth and wood. In advertising and marketing, this color is used to emphasize trust in products and respect for long-standing traditions. It is used by furniture companies, cafes, alcohol producers, clothing and footwear manufacturers, men's goods manufacturers, car manufacturers and construction companies.
Brown color has the following characteristics:
associated with confidence and prosperity;
often used by people who prefer clothes in brown shades;
is a sign of wisdom, tradition and tranquility;
It is associated with relaxation and safety, making it popular among restaurant and cafe owners.
Brands such as Shokoladnitsa, Soliday kids, M&M and Cantata choose brown as their main color.
Grey
Gray is a neutral shade that goes well with other colors and emphasizes the seriousness of the brand. This feature is actively used in marketing and advertising of IT companies, in the industrial sector and in the design of government websites.
Gray marketing has the following characteristics:
used as a background, drawing attention to other colors;
a large amount of gray does not cause irritation;
Gray color is perceived as relaxing, versatile and conservative.
Apple, Wikipedia and Lexus have all successfully used the color gray in their branding.