The Marquiz service helped me set UTM for each segment of the target audience, thereby disabling non-working links.
Posted: Sat Jan 18, 2025 6:58 am
Testing the text The most important thing is to test not just headlines and different calls to action, but different offers depending on the creative that worked best. In my case, the option with cost calculation worked best. So I start to expand on this offer:
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #11
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #12
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #13
We look at which text gives a lower click price. We take it further into work.
Target Audience Tests
The important nuance here
The Marquiz service helped me set UTM for each argentina phone number list segment of the target audience, thereby disabling non-working links.
We simply look at the links that bring in applications and gradually increase the bid on these ads. This way, we don't waste the client's money on something that doesn't work. After all, high CTR and CPM aren't the best analytics. What's more important is an ad that brings results. And it can bring results even with high CPM.
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #16
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #17
Successful ads
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #18
1 of 2
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #19
Unsuccessful creatives
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #20
1 of 2
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #21
Spent 18,648 rubles in VK and 15,000 rubles in Instagram in 3 months. There were also requests from Instagram*, but not so many. As a result, the total revenue of the company Vasha Mebel in the off-season (January February March) was 902,300 rubles.
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #23
1 of 2
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #24
Here the applications started to shoot up in January and February. The transaction cycle is unpredictable in furniture.
22 applications
16 measurements
6 sales: three kitchens, 2 closets and a hallway
Total revenue 404,800 rubles
And then the pandemic hit. Advertising was stopped and only restarted in June.
Reviews
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #30
Conclusions
The entrepreneur cares about only one thing : how much his wallet will grow, not your CTR, CPM and strategy. If he earns thanks to you, he will share the profit with you. If not, then no. WIN-WIN position.
But how to make an entrepreneur earn money? UTM tags in Marquiz and combining sales analytics and application analytics into one large table helped me a lot in this matter, thanks to which I understood which combination brings money to the cash register.
It is impossible to say that such good revenue is only my merit. About 40% depends on competent processing of applications. In order to check this, I requested recordings of telephone conversations. If necessary, I corrected Eduard on how to better handle objections.
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #11
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #12
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #13
We look at which text gives a lower click price. We take it further into work.
Target Audience Tests
The important nuance here
The Marquiz service helped me set UTM for each argentina phone number list segment of the target audience, thereby disabling non-working links.
We simply look at the links that bring in applications and gradually increase the bid on these ads. This way, we don't waste the client's money on something that doesn't work. After all, high CTR and CPM aren't the best analytics. What's more important is an ad that brings results. And it can bring results even with high CPM.
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #16
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #17
Successful ads
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #18
1 of 2
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #19
Unsuccessful creatives
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #20
1 of 2
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #21
Spent 18,648 rubles in VK and 15,000 rubles in Instagram in 3 months. There were also requests from Instagram*, but not so many. As a result, the total revenue of the company Vasha Mebel in the off-season (January February March) was 902,300 rubles.
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #23
1 of 2
How to increase the load of kitchen production by 30% thanks to investments in advertising on VKontakte from 10,000 rubles, image #24
Here the applications started to shoot up in January and February. The transaction cycle is unpredictable in furniture.
22 applications
16 measurements
6 sales: three kitchens, 2 closets and a hallway
Total revenue 404,800 rubles
And then the pandemic hit. Advertising was stopped and only restarted in June.
Reviews
How to increase the load of kitchen production by 30% thanks to investments in VKontakte advertising from 10,000 rubles, image #30
Conclusions
The entrepreneur cares about only one thing : how much his wallet will grow, not your CTR, CPM and strategy. If he earns thanks to you, he will share the profit with you. If not, then no. WIN-WIN position.
But how to make an entrepreneur earn money? UTM tags in Marquiz and combining sales analytics and application analytics into one large table helped me a lot in this matter, thanks to which I understood which combination brings money to the cash register.
It is impossible to say that such good revenue is only my merit. About 40% depends on competent processing of applications. In order to check this, I requested recordings of telephone conversations. If necessary, I corrected Eduard on how to better handle objections.