Lowbrow and vulgarity: includes poop jokes and sexual humor.
Posted: Sat Jan 18, 2025 6:49 am
As Lianna said, "Why wouldn't you want to be the only brand in the industry trying to do humor? It's so easy. It's like the bar is on the floor, right? You just take a step and make a little joke and you're Be more memorable egypt email list than your competitors."
For example, Lianna works with a wholesale sprinkler supply store. For this client, she created a series of abandoned cart emails featuring a fictional character named Kyle.
Instead of the generic "You left an item in your cart" messages, these emails told the story of how frustrated Kyle was when the customer abandoned their cart, gradually escalating Kyle's distress with each email. This approach turns ordinary cart abandonment emails into humorous, memorable, and engaging content that generates positive customer responses even years later.
If this is your first time using humor in marketing, be curious about your own sense of humor. Think about what makes you laugh. Lianna proposes five main types of humor:
Healthy and funny: Think cat memes, people who fall (but are not injured) and funny animal videos. It can be humor based on belonging, humor that makes you feel safe.
Highbrow and Intellectual: These jokes require some knowledge to understand, such as language puns or math jokes.
Dark and morbid: think Wednesday Addams-esque humor.
For example, Lianna works with a wholesale sprinkler supply store. For this client, she created a series of abandoned cart emails featuring a fictional character named Kyle.
Instead of the generic "You left an item in your cart" messages, these emails told the story of how frustrated Kyle was when the customer abandoned their cart, gradually escalating Kyle's distress with each email. This approach turns ordinary cart abandonment emails into humorous, memorable, and engaging content that generates positive customer responses even years later.
If this is your first time using humor in marketing, be curious about your own sense of humor. Think about what makes you laugh. Lianna proposes five main types of humor:
Healthy and funny: Think cat memes, people who fall (but are not injured) and funny animal videos. It can be humor based on belonging, humor that makes you feel safe.
Highbrow and Intellectual: These jokes require some knowledge to understand, such as language puns or math jokes.
Dark and morbid: think Wednesday Addams-esque humor.