Quiz to reduce cost per lead
Posted: Sat Jan 18, 2025 5:52 am
We decided to put a quiz on a multi-page website of a manufacturing company because quizzes generate leads well for this niche. With the help of a quiz, the user will get an answer to their question, for example, calculating the cost of a product or selecting a specific model without the participation of a company manager. The number of applications increases, and the cost of a lead decreases accordingly.
In this campaign, the quiz solves several problems:
Classifies the client according to requirements or wishes for the bathhouse, budget, and urgency of the order.
Improves the quality of applications. Fewer passers-by who just came to look at a house or a bathhouse, and more people who are focused on buying.
Answers a potential client's question about calculating the cost o oman phone number list f a product without the participation of a company manager, since not everyone is ready to immediately proceed to a call.
The manager calls with the information in hand, so it is easier for both parties: the manager only asks for the details of the request and gives a cost estimate, and the client receives the cost faster and without unnecessary repetitions.
Features of the quiz in the campaign
I put together a quiz based on the fact that 50% of the target audience in this niche is aged 45+, so in the quiz:
I didn’t make a long, complex structure.
Segmented the audience by request right away using the "Branching" feature. Depending on the answer to the first question, the visitor gets their own branch of questions. To shorten the quiz, I removed the start page.
In total there are 6 screens + contact form.
In this campaign, the quiz solves several problems:
Classifies the client according to requirements or wishes for the bathhouse, budget, and urgency of the order.
Improves the quality of applications. Fewer passers-by who just came to look at a house or a bathhouse, and more people who are focused on buying.
Answers a potential client's question about calculating the cost o oman phone number list f a product without the participation of a company manager, since not everyone is ready to immediately proceed to a call.
The manager calls with the information in hand, so it is easier for both parties: the manager only asks for the details of the request and gives a cost estimate, and the client receives the cost faster and without unnecessary repetitions.
Features of the quiz in the campaign
I put together a quiz based on the fact that 50% of the target audience in this niche is aged 45+, so in the quiz:
I didn’t make a long, complex structure.
Segmented the audience by request right away using the "Branching" feature. Depending on the answer to the first question, the visitor gets their own branch of questions. To shorten the quiz, I removed the start page.
In total there are 6 screens + contact form.