Reasons for the popularity of customization
Posted: Sat Jan 18, 2025 5:37 am
Everything new is old, remembered in time. In the 70s of the last century, when the hip-hop style was born, denim jackets were transformed into works of art with the help of decor. This is how clothing customization began. The industry is increasing the mass production of cheap standard goods, but the stronger the desire of people to emphasize their individuality. If earlier imported or brought from abroad clothes immediately stood out in the crowd, today the whole world wears the same. That is why we are seeing a fashion for hand-made things, interest in embroidery, knitting, and other decorative crafts.
Nowadays, customization of clothes and other goods is the main trend of the consumer market. An entire generation called millennials prefers a personalized product. These people are distinguished by inner freedom, they need self-expression. Customization of goods gives them such an opportunity.
More conservative sections of the population also vote for individuality. If earlier the world's leading brands got by with branded labels, today they too are forced to resort to product customization. Surveys show that about 90% of buyers choose a product with the possibility of personalization.
Mass demand for personalized products is facilitated by online shopping. On websites, you can model a product to your taste, discuss customization of a product (service) with a manager, or use a chatbot. This expands the opportunity to get exactly the thing, product, service that we dreamed of.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online chinese malaysia phone number list projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
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The Secret ROI Formula: Instant Advertising Efficiency Calculator
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Advantages and Disadvantages of Customization
In principle, many now make do with cheap consumer goods. To attract interest in quality goods, the manufacturer must touch the buyer's heart, surprise him. Marketers attach increasing importance to individual work with each client.
Benefits of Customization
The following list shows 5 undeniable advantages that customization will bring to a business:
Competitiveness. While your competitors in the market are still doing things the old way, you will be ahead. By customizing your products and services, you will increase the loyalty of your customers, their devotion to the company will be strengthened, since each of them will get exactly what they want.
Increased production profitability. Customized goods are in high demand, which makes it possible to increase their cost. The task of the business owner is to calculate the ratio of cost price and selling price in order to guarantee high profitability.
Love and loyalty of the buyer. Having made sure that your company not only knows his personal needs, but also satisfies them, the consumer will happily buy only from you, and for years.
Formation of a customer base taking into account individual data. Not always the buyer agrees to provide personal data to the seller of goods/services. By showing persistence, it is easy to lose the consumer. Information is collected gradually, and product customization is very helpful in this, as it reveals the preferences of the client.
Attracting new consumers, increasing sales. Many buyers find it a great pleasure to share the joy of a successful purchase with others. At the same time, friends and acquaintances also feel the desire to buy a thing made to their taste. This is how trust in the brand is formed, which leads to an increase in sales.
Product Benefits for Lead Magnet
Source: shutterstock.com
Nowadays, customization of clothes and other goods is the main trend of the consumer market. An entire generation called millennials prefers a personalized product. These people are distinguished by inner freedom, they need self-expression. Customization of goods gives them such an opportunity.
More conservative sections of the population also vote for individuality. If earlier the world's leading brands got by with branded labels, today they too are forced to resort to product customization. Surveys show that about 90% of buyers choose a product with the possibility of personalization.
Mass demand for personalized products is facilitated by online shopping. On websites, you can model a product to your taste, discuss customization of a product (service) with a manager, or use a chatbot. This expands the opportunity to get exactly the thing, product, service that we dreamed of.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online chinese malaysia phone number list projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153318
Advantages and Disadvantages of Customization
In principle, many now make do with cheap consumer goods. To attract interest in quality goods, the manufacturer must touch the buyer's heart, surprise him. Marketers attach increasing importance to individual work with each client.
Benefits of Customization
The following list shows 5 undeniable advantages that customization will bring to a business:
Competitiveness. While your competitors in the market are still doing things the old way, you will be ahead. By customizing your products and services, you will increase the loyalty of your customers, their devotion to the company will be strengthened, since each of them will get exactly what they want.
Increased production profitability. Customized goods are in high demand, which makes it possible to increase their cost. The task of the business owner is to calculate the ratio of cost price and selling price in order to guarantee high profitability.
Love and loyalty of the buyer. Having made sure that your company not only knows his personal needs, but also satisfies them, the consumer will happily buy only from you, and for years.
Formation of a customer base taking into account individual data. Not always the buyer agrees to provide personal data to the seller of goods/services. By showing persistence, it is easy to lose the consumer. Information is collected gradually, and product customization is very helpful in this, as it reveals the preferences of the client.
Attracting new consumers, increasing sales. Many buyers find it a great pleasure to share the joy of a successful purchase with others. At the same time, friends and acquaintances also feel the desire to buy a thing made to their taste. This is how trust in the brand is formed, which leads to an increase in sales.
Product Benefits for Lead Magnet
Source: shutterstock.com