Examples of community managers' work results
Posted: Sat Jan 18, 2025 5:03 am
Instant Pot specializes in multi-cookers and other kitchen appliances and is one of the fastest-growing brands in the history of the home improvement market.
The company's main promotion strategy throughout its existence has been to build a community. Their social media group dedicated to unique recipes and culinary life hacks has already attracted over 3,100,000 members.
The Sephora beauty store community has over 25,000,000 members. It is open for discussions on a wide range of beauty topics. You can ask questions, share tips, show off your looks, and participate in a variety of fun challenges.
Sephora Beauty Talk members spend twice as much on purchases as regular customers, and the most active members spend ten times as much.
Airbnb runs a community for home hosts from all over the world, with over a million members currently.
In the discussion chats, answers to almost any questions are available:
What to do if a guest behaves aggressively?
What should you pay attention to when writing an enticing headline for a hostel advertisement?
What kind of towels are best to give to visitors?
Where can I buy a large quantity of toilet paper at a good price?
In 2018, GoPro was honored with a Shorty Award for its outstanding community, which has nearly 19 million subscribers.
GoPro
Source: shutterstock.com
GoPro has brought together people chinese overseas australia data package passionate about adventure and inspired them to think creatively. The most exciting videos are created by users themselves, which makes the brand even more attractive and recognizable.
GoPro Community Managers actively engage with publications, answering questions, providing expert advice, and responding to user complaints.
Nike Run Club is a successful example of community building, built on a shared love of running and shared values. Nike helps shape the culture of running by positioning itself as an equal partner to its users and demonstrating that their goal is to enjoy this physical activity. This creates loyalty and empathy, which leads to increased sales, repeat purchases, and recommendations to friends.
Another example is the Red Bull brand community, which organizes real-world events that bring together athletes and artists from around the world. The brand sponsors various festivals, including New Star Camp in Russia, which helps create a community united by common interests. It is a place for people who seek freedom, new adventures, and conquering peaks. Many of its users dream of becoming brand ambassadors.
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"Examples of Marketing Strategies: From Apple to Barack Obama"
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Community Manager Responsibilities
The specialist's responsibilities vary depending on experience. Junior employees most often communicate with subscribers on social networks and messengers, while more experienced specialists are engaged in developing the community structure at the initial stage, working out engagement mechanisms and managing the team.
In general, the responsibilities of a community manager include the following tasks:
Constantly interact with community members
Online, the specialist responds to comments, starts a dialogue, welcomes new subscribers and tries to involve them as much as possible. At offline events, he or she also actively communicates with participants, maintaining a dialogue.
Resolves conflict situations
The community manager's job is to create the most friendly and supportive environment possible. They act as a mediator in resolving conflicts and combating negative comments and toxicity.
Stimulates the growth of participants and minimizes their outflow
Invites people to join the online community, oversees targeted advertising campaigns, and organizes events and activities that promote communication among members.
Accepts and processes requests from community members
When a customer comes up with a problem or suggestion, the community manager doesn't just forward the request to the appropriate department. He or she actively monitors the progress of the task and informs the customer or the entire audience about the results. This is especially important for IT products, where users can suggest new features.
Processing requests from community members
Source: shutterstock.com
Develops and conducts interactive events
This includes organizing competitions and activities on social networks and Telegram channels, conducting surveys, organizing offline meetings for fans, rewarding the most active participants, and holding webinars.
Interacts with authority figures in the community
On their own or with the help of an influencer marketer, a community manager finds influential leaders to promote the community, collaborate on advertising campaigns, and post articles and materials.
Assesses the situation
A community manager analyzes competitors' activities, tracks the results of their work, compiles reports, and analyzes metrics such as churn rate and audience engagement level.
The company's main promotion strategy throughout its existence has been to build a community. Their social media group dedicated to unique recipes and culinary life hacks has already attracted over 3,100,000 members.
The Sephora beauty store community has over 25,000,000 members. It is open for discussions on a wide range of beauty topics. You can ask questions, share tips, show off your looks, and participate in a variety of fun challenges.
Sephora Beauty Talk members spend twice as much on purchases as regular customers, and the most active members spend ten times as much.
Airbnb runs a community for home hosts from all over the world, with over a million members currently.
In the discussion chats, answers to almost any questions are available:
What to do if a guest behaves aggressively?
What should you pay attention to when writing an enticing headline for a hostel advertisement?
What kind of towels are best to give to visitors?
Where can I buy a large quantity of toilet paper at a good price?
In 2018, GoPro was honored with a Shorty Award for its outstanding community, which has nearly 19 million subscribers.
GoPro
Source: shutterstock.com
GoPro has brought together people chinese overseas australia data package passionate about adventure and inspired them to think creatively. The most exciting videos are created by users themselves, which makes the brand even more attractive and recognizable.
GoPro Community Managers actively engage with publications, answering questions, providing expert advice, and responding to user complaints.
Nike Run Club is a successful example of community building, built on a shared love of running and shared values. Nike helps shape the culture of running by positioning itself as an equal partner to its users and demonstrating that their goal is to enjoy this physical activity. This creates loyalty and empathy, which leads to increased sales, repeat purchases, and recommendations to friends.
Another example is the Red Bull brand community, which organizes real-world events that bring together athletes and artists from around the world. The brand sponsors various festivals, including New Star Camp in Russia, which helps create a community united by common interests. It is a place for people who seek freedom, new adventures, and conquering peaks. Many of its users dream of becoming brand ambassadors.
Read also!
"Examples of Marketing Strategies: From Apple to Barack Obama"
Read more
Community Manager Responsibilities
The specialist's responsibilities vary depending on experience. Junior employees most often communicate with subscribers on social networks and messengers, while more experienced specialists are engaged in developing the community structure at the initial stage, working out engagement mechanisms and managing the team.
In general, the responsibilities of a community manager include the following tasks:
Constantly interact with community members
Online, the specialist responds to comments, starts a dialogue, welcomes new subscribers and tries to involve them as much as possible. At offline events, he or she also actively communicates with participants, maintaining a dialogue.
Resolves conflict situations
The community manager's job is to create the most friendly and supportive environment possible. They act as a mediator in resolving conflicts and combating negative comments and toxicity.
Stimulates the growth of participants and minimizes their outflow
Invites people to join the online community, oversees targeted advertising campaigns, and organizes events and activities that promote communication among members.
Accepts and processes requests from community members
When a customer comes up with a problem or suggestion, the community manager doesn't just forward the request to the appropriate department. He or she actively monitors the progress of the task and informs the customer or the entire audience about the results. This is especially important for IT products, where users can suggest new features.
Processing requests from community members
Source: shutterstock.com
Develops and conducts interactive events
This includes organizing competitions and activities on social networks and Telegram channels, conducting surveys, organizing offline meetings for fans, rewarding the most active participants, and holding webinars.
Interacts with authority figures in the community
On their own or with the help of an influencer marketer, a community manager finds influential leaders to promote the community, collaborate on advertising campaigns, and post articles and materials.
Assesses the situation
A community manager analyzes competitors' activities, tracks the results of their work, compiles reports, and analyzes metrics such as churn rate and audience engagement level.