Creating an SEO Content Brief
Posted: Sat Jan 18, 2025 4:55 am
As Maya Angelou said: "The idea is to write it in a way that people will hear it, and it will slip through their brains and go straight to their hearts."
Sounds intense for, say, a product review?
Maybe, but the truth is this: With the right combination of keywords, structure, and information, an SEO-focused content brief does more than just help an article succeed—it helps it connect with readers.
So, let’s jump into a step-by-step guide to creating an SEO-oriented content brief that does exactly that.
**Also read SEO Project Management – 8 Tips to Optimize Your Workflow [with Templates]
1. Choose the right target keyword
When it comes to generating organic traffic, SEO is a game-changer. But let’s belgium whatsapp number data face it: not all copywriters are SEO experts.
That's why it's essential to highlight the target keyword in the content summary.
The target keyword (or main keyword) is the main term around which your content will revolve and for which you intend to rank in the search engine results pages (SERPs).
Here's a not-so-fun fact: 94.74% of keywords get 10 monthly searches or less, so choosing the right one takes a little strategy.
Once chosen, the target keyword shapes crucial elements of the content brief, such as secondary keywords, subtopics, and internal linking opportunities.
So how do you choose the right target keyword?
Align it with your content goals and marketing strategy: The target keyword should reflect the purpose of the post and your broader marketing goals.
Use keyword research tools to get this key information:
Volume : The average number of searches a keyword receives each month. Higher volume means more potential traffic, so look for keywords with solid volume.
Keyword Difficulty (KD) – Shows how competitive it is to rank in the top 10 search results for that keyword. A low KD means an easier path to ranking, especially important if resources are limited.
Search intent : Ask yourself why people are searching for this term. Are they looking for information, comparing products, or ready to buy? If you want to capture organic traffic, prioritize informational keywords that match search intent.
Pro Tip : Look for keywords that balance search volume and difficulty. Aim for a monthly search volume of at least 100, a keyword difficulty below 50%-70%, and an informational search intent to attract organic, engaged readers. If the KD is too high, even the best content might struggle to rank.
Sounds intense for, say, a product review?
Maybe, but the truth is this: With the right combination of keywords, structure, and information, an SEO-focused content brief does more than just help an article succeed—it helps it connect with readers.
So, let’s jump into a step-by-step guide to creating an SEO-oriented content brief that does exactly that.
**Also read SEO Project Management – 8 Tips to Optimize Your Workflow [with Templates]
1. Choose the right target keyword
When it comes to generating organic traffic, SEO is a game-changer. But let’s belgium whatsapp number data face it: not all copywriters are SEO experts.
That's why it's essential to highlight the target keyword in the content summary.
The target keyword (or main keyword) is the main term around which your content will revolve and for which you intend to rank in the search engine results pages (SERPs).
Here's a not-so-fun fact: 94.74% of keywords get 10 monthly searches or less, so choosing the right one takes a little strategy.
Once chosen, the target keyword shapes crucial elements of the content brief, such as secondary keywords, subtopics, and internal linking opportunities.
So how do you choose the right target keyword?
Align it with your content goals and marketing strategy: The target keyword should reflect the purpose of the post and your broader marketing goals.
Use keyword research tools to get this key information:
Volume : The average number of searches a keyword receives each month. Higher volume means more potential traffic, so look for keywords with solid volume.
Keyword Difficulty (KD) – Shows how competitive it is to rank in the top 10 search results for that keyword. A low KD means an easier path to ranking, especially important if resources are limited.
Search intent : Ask yourself why people are searching for this term. Are they looking for information, comparing products, or ready to buy? If you want to capture organic traffic, prioritize informational keywords that match search intent.
Pro Tip : Look for keywords that balance search volume and difficulty. Aim for a monthly search volume of at least 100, a keyword difficulty below 50%-70%, and an informational search intent to attract organic, engaged readers. If the KD is too high, even the best content might struggle to rank.