How often should you post on Pinterest?
Posted: Wed Jan 15, 2025 5:33 am
Consistent, daily activity is better than a once-a-week flurry of activity. Consider how much content you have available, and plan regular times in your social media schedule to dedicate to Pinterest.
Unlike other social networks, where your entire audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow as Pinners discover and save your Pins. Your content has a better chance of becoming evergreen on Pinterest, so publishing consistently over consecutive months is the best way to build a dedicated audience.
How to Use Pinterest for Your Business
How can you optimize your Pins?
You need to create content that fits the style of Pinterest. Doing so will ensure your content has a better chance of standing out and appealing to your potential audience.
To optimize a Pin, you can follow these best practices:
1. Use vertical pins
Pinterest recommends vertical pins over phone list horizontal pins. Part of the reason for this is that vertical pins take up more space in the feed, creating a cohesive look and feel. The optimal Pinterest graphic has a 2:3 ratio.
2. Consider your logo placement
For brand strength and recognition, put your logo on every single one of your Pin graphics. Placing it towards the very top or bottom of your Pin is a great way to ensure your mark is on it without overwhelming the image.
3. Use high-quality visuals
Use beautiful, high-quality imagery and video within your Pins. Use professional photography whenever possible, especially for any products you’re showcasing.
4. Use bold text
Although you want to keep any text on your Pin to a minimum, it’s important to use bold for any text you want to stand out against the rest. Text should be read easily on both desktop and mobile devices, and should not blend in with the background image.
Unlike other social networks, where your entire audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow as Pinners discover and save your Pins. Your content has a better chance of becoming evergreen on Pinterest, so publishing consistently over consecutive months is the best way to build a dedicated audience.
How to Use Pinterest for Your Business
How can you optimize your Pins?
You need to create content that fits the style of Pinterest. Doing so will ensure your content has a better chance of standing out and appealing to your potential audience.
To optimize a Pin, you can follow these best practices:
1. Use vertical pins
Pinterest recommends vertical pins over phone list horizontal pins. Part of the reason for this is that vertical pins take up more space in the feed, creating a cohesive look and feel. The optimal Pinterest graphic has a 2:3 ratio.
2. Consider your logo placement
For brand strength and recognition, put your logo on every single one of your Pin graphics. Placing it towards the very top or bottom of your Pin is a great way to ensure your mark is on it without overwhelming the image.
3. Use high-quality visuals
Use beautiful, high-quality imagery and video within your Pins. Use professional photography whenever possible, especially for any products you’re showcasing.
4. Use bold text
Although you want to keep any text on your Pin to a minimum, it’s important to use bold for any text you want to stand out against the rest. Text should be read easily on both desktop and mobile devices, and should not blend in with the background image.