For this reason, we are increasingly talking about smarketing ,
Posted: Tue Jan 07, 2025 8:18 am
The first is the digital one, the so-called digital transformation , but which is only one aspect of a broader and transversal change, which concerns all the teams, the departments of a company, its internal organization and the way in which these teams relate and collaborate.
It is, in fact, increasingly necessary and important that there is full collaboration venezuela whatsapp resource between the various departments : two in particular, marketing and sales, which increasingly need to coordinate and find ways to work in harmony in many phases of the business.
As an essential objective for every company that keeps up with the times and that above all wants to face in the best possible way the challenges that the context described above presents (and will present) to all economic operators.
The term smarketing refers precisely to the coordination between these two specific business areas , which are not always able to travel at the same speed and support each other. The reason for this difficulty in collaboration probably also lies in the position that these two areas normally occupy within the purchasing process.
It is, in fact, increasingly necessary and important that there is full collaboration venezuela whatsapp resource between the various departments : two in particular, marketing and sales, which increasingly need to coordinate and find ways to work in harmony in many phases of the business.
As an essential objective for every company that keeps up with the times and that above all wants to face in the best possible way the challenges that the context described above presents (and will present) to all economic operators.
The term smarketing refers precisely to the coordination between these two specific business areas , which are not always able to travel at the same speed and support each other. The reason for this difficulty in collaboration probably also lies in the position that these two areas normally occupy within the purchasing process.