Real Data

Sending an email to 1 million people and having 250 people convert is a significantly lower conversion rate than sending an email to 1,000 people and having 250 people convert. Both emails got 250 conversions but as a percentage, the second email performed significantly better. Remove friction in the journey Make it as convenient as possible for people to complete your intended conversion. This means removing any and all possible obstacles between the click in the email and the


a user on a page that’s filled with products and making them search indonesia number screening for the one they want can be frustrating and lead to users not completing the checkout process. So, make sure to always test your conversion path and remove as much friction as you possibly can along the way. If you have a four-step process, can you cut a step to make it three? This may help you increase your conversion rate. Want to learn more about implementing an email marketing program in your organization? Reach out to MarketerHire to learn more about how a freelance marketing professional can help you get started. This article will help new marketing managers and email managers hire and structure their email marketing teams in an effective way.