with your brand. Ultimately

[muniyaakter]

And when our friends have something that we might have been considering buying, we naturally feel more inclined to make a purchase too. Social proof plus authority is a powerful combination. Peer-to-peer referral programs are also an important part of reciprocity between brands and their customers. Happy customers are always beneficial to a brand, so rewarding them when they didn’t expect it adds even more positive feelings to the customer’s experience , the amount of money



“lost” on free or discounted products sent as referrals is significantly smaller than t kenya number screening he increase in sales revenue that these programs generate. Percent of and peer-referred programs: what’s the difference? Affiliate programs, or “percentage of” referrals, are another type of referral program that often happens peer to peer, but can also be used more broadly with influencer marketing campaigns. These programs usually work on a commission basis, where the customer or influencer receives a percentage of the final sale if someone buys a product via their affiliate link. While affiliates are usually customers of the brand, this isn’t always the case. Affiliate links can be created exclusively for use in influencer marketing, where the influencer shares their code or link directly with followers.