Just think about this data:
Posted: Tue Jan 07, 2025 5:59 am
The key word is: integration . Integration between traditional in-person processes and new digital processes, which must be personalized (and we will return to this extensively in the next points).
But be careful: the digital world is increasingly composite and multifaceted , both in terms of devices and platforms and communication channels. So where to start? Certainly from mobile.
today, in the world, a good 92.1% of users access the armenia whatsapp resource Internet via mobile (source: datareportal.com ). And mobile does not only mean optimizing digital communication for smartphones. It also means focusing on the opportunities that open up with the construction of dedicated apps , which put companies in direct communication with their customers.
A concrete example is offered by Roche , which in 2017 chose to acquire mySugr App , an application aimed at diabetic patients, which exploits the most modern systems of engagement and interactive dialogue with the patient , even implementing the logic of gamification .
2. Data driven
There is no digital revolution without the collection and analysis of Big Data; we have already reiterated this at the beginning . Now let's go further, asking ourselves a crucial question: what is the role of Big Data in improving Customer Experience in the pharmaceutical sector ?
But be careful: the digital world is increasingly composite and multifaceted , both in terms of devices and platforms and communication channels. So where to start? Certainly from mobile.
today, in the world, a good 92.1% of users access the armenia whatsapp resource Internet via mobile (source: datareportal.com ). And mobile does not only mean optimizing digital communication for smartphones. It also means focusing on the opportunities that open up with the construction of dedicated apps , which put companies in direct communication with their customers.
A concrete example is offered by Roche , which in 2017 chose to acquire mySugr App , an application aimed at diabetic patients, which exploits the most modern systems of engagement and interactive dialogue with the patient , even implementing the logic of gamification .
2. Data driven
There is no digital revolution without the collection and analysis of Big Data; we have already reiterated this at the beginning . Now let's go further, asking ourselves a crucial question: what is the role of Big Data in improving Customer Experience in the pharmaceutical sector ?