Market research, lead campaigns, data-telling: the starting point is data
Posted: Tue Jan 07, 2025 5:45 am
The result of the collection and analysis activities is a dynamic framework in which the performance of the resources employed and the channels managed are monitored in real time to establish which ones have generated more interactions and which ones have offered the highest ROI. The observation of these metrics is useful to provide insights, thanks to which we can promptly redefine what we have called “ data - driven creativity ”.
The customer situation that creatives have access to thanks to platforms argentina whatsapp resource such as CRM, is already profiled at a level that was once unthinkable and it is therefore easier and more immediate to open and keep the channel with the consumer alive , offering them the information they actually need. It is the apparently unstoppable trend towards personalization that we have often talked about in this blog and which is expressed in its most advanced form in personalized videos .
There are three applications of data marketing that today seem to attract the most attention from brands – because they are capable of having a concrete impact in terms of productivity and turnover margins – and they certainly deserve a separate discussion. Here we limit ourselves to a brief description, leaving their in-depth analysis to other articles of ours: data-driven market research ; data-driven lead generation campaigns and data-telling .
Data-driven market research provides entrepreneurs, managers and marketers with a snapshot of their customers' purchasing habits. Recognizing purchasing trends helps the company set its marketing strategy and contributes to the design of those communication and advertising initiatives that aim to obtain an increase in conversions and sales. This particular approach to market research involves the collection, selection, organization and interpretation of consumer data : from personal information such as age, date of birth, marital status and income levels to more complex qualitative information such as feedback and expectations, consumer behavior, preferences, navigation patterns of the different touchpoints.
Data-driven lead generation campaigns use information from sales and marketing efforts —and from brand-consumer touchpoints throughout the funnel—focusing on the quality of leads rather than the quantity alone.
The customer situation that creatives have access to thanks to platforms argentina whatsapp resource such as CRM, is already profiled at a level that was once unthinkable and it is therefore easier and more immediate to open and keep the channel with the consumer alive , offering them the information they actually need. It is the apparently unstoppable trend towards personalization that we have often talked about in this blog and which is expressed in its most advanced form in personalized videos .
There are three applications of data marketing that today seem to attract the most attention from brands – because they are capable of having a concrete impact in terms of productivity and turnover margins – and they certainly deserve a separate discussion. Here we limit ourselves to a brief description, leaving their in-depth analysis to other articles of ours: data-driven market research ; data-driven lead generation campaigns and data-telling .
Data-driven market research provides entrepreneurs, managers and marketers with a snapshot of their customers' purchasing habits. Recognizing purchasing trends helps the company set its marketing strategy and contributes to the design of those communication and advertising initiatives that aim to obtain an increase in conversions and sales. This particular approach to market research involves the collection, selection, organization and interpretation of consumer data : from personal information such as age, date of birth, marital status and income levels to more complex qualitative information such as feedback and expectations, consumer behavior, preferences, navigation patterns of the different touchpoints.
Data-driven lead generation campaigns use information from sales and marketing efforts —and from brand-consumer touchpoints throughout the funnel—focusing on the quality of leads rather than the quantity alone.