t to send more personalized emails to subscribers based on a product category they chose when they signed up or clicked through the newsletter? It's easy. Use the new newsletter subscriber tags feature.
This way, you will be able to select only the points of interest of the subscribers and adapt to their needs. And the result will be a personalized newsletter, frozen with their choices.
In this article, we explain what subscriber tags are and how they help you in personalizing your email marketing campaigns .
What are newsletter subscriber tags?
Newsletter subscriber tags are specific labels or attributes that you can apply to your audience before and after they subscribe, based on the options they choose and the actions they take.
They help you better categorize your subscribers uganda telegram and play a vital role in segmented email marketing. The tags applied can be short keywords, varied depending on the context. For example: watches, books, women, men, natural_person, company, seasonal_campaign, prospects, customers, etc.
Next, we show you how to use subscriber tags in the NewsMAN email marketing platform, to be able to send segmented newsletters based on your customers' interests.
5 Ways to Use Subscriber Tags to Personalize Your Emails
If you use an email marketing service and want to send more personalized and effective campaigns to your subscribers, include tags in your strategy. In the NewsMAN platform, you have several modalities in which you can use them, including:
when importing subscribers into list or segment,
after importing subscribers, by multiple selection or directly by segment,
in the newsletter subscription forms,
in email marketing automations,
newsletter campaigns sent.
Let's see how to apply tags for each of these situations.
1. Adding tags when importing newsletter subscribers
When you import subscribers into the email marketing service using copy-paste or by uploading an Excel file, you can add descriptive tags to them. You can import them as a list or as a segment. The applied tag will help you later send them personalized emails.
How does tag import work for subscribers?
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The way to import subscribers with the tag application is simple. You simply prepare the subscriber list file as usual, with at least one “email” field and
go to Subscribers > Import Subscribers, select the import destination: in the list or list + segment
set the desired tags separated by commas. Ex. tag1, tag2 (webinar_leads, Campaign_xmas)
choose the copy-paste or file import mode, and finalize.
The import will automatically run a tag creation task on the tagged contacts and will find an auto-created subscriber segment, in the Segment > Segment List section.
2. Set tags for subscribers after import
You could insert or remove tags also after importing subscribers into the email marketing platform. You will have several possibilities to do them:
by multiple selection of contacts in the list,
by applying subscriber tags directly to a segment,
individual, by inserting a tag directly on a subscriber.
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3. Apply the subscribers tag on the subscription form
One of the easiest ways to tag subscribers is directly when subscribing to the newsletter. Create a classic subscription form , pop-up or landing page and then go to Edit > Settings > Tags to enter the desired keywords.
Example of tag applied to subscription form
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4. Add and remove tags for subscribers in automations
You can also add or remove subscriber tags in your automated email mix to improve both your customer experience and your marketing strategy.
Create different scenarios and ensure consistent communication with your brand, from subscription to loyalty.
Example of inserting and removing subscriber tags from automations
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5. Apply subscriber tags to links in a newsletter
In addition to segmenting subscribers with variables on newsletter links, we have now launched subscriber tags for them. They are more user-friendly because they automatically create the subscriber segment with the tags you set by yourself.
If you want to benefit your subscribers by sending personalized emails to their needs, you must absolutely use tags directly in the newsletter.
For example, you create a newsletter with the main product categories, the best sellers, the most viewed, those with the biggest discounts, and then apply a relevant tag to each product or group of products. In this way, the subscriber will interact with the products of interest and later you can send him targeted emails with the products he clicked on.
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You can put the tag on anything subscribers can click: button, text, image, etc. The tag must first be added to the NewsMAN account: Segments > Tags. You can then select it from the editor.
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Use subscriber tags for more personalized campaigns
You have now learned 5 ways to use subscriber tags in your email marketing campaigns . Our advice is to apply each method to diversify your promotion strategy and send relevant email campaigns to your subscribers.
Success in email marketing depends on being able to personalize communication with subscribers, in order to send them relevant newsletters, in accordance with their preferences and needs. Click the button below to set up tags: