Risks and opportunities of open innovation and platforms
Posted: Sat Jul 12, 2025 3:53 am
Some of the most emblematic examples of the union of digital resources and services are the development of platforms such as Apple (iOS), Android, and Google (Google Play Store), which have created new markets and transformed the economy, reducing risks and technological barriers, and facilitating innovation.
Your industrial mechanical maintenance company should know that this environment lowers the cost of entry for new players, encouraging the creation of innovative solutions that can be used by traditional companies.
The platform economy leaves businesses at the mercy of an external entity, so email list platforms can decide how to display their offerings, tax entrepreneurs' income, and make a variety of other unilateral decisions.
As these platforms become more central to larger segments of the economy, as in cases like Google and Amazon, the risks of dependency increase.
Today, 45% of all e-commerce in the United States is conducted through the Amazon platform.
This, in turn, offers products from independent sellers and large companies, which are at the mercy of Amazon's recommendation algorithm, so simple changes can have serious consequences.
Apple paid content creators through its app store approximately $20 billion in 2017.
Even with this considerable revenue, app developers are highly dependent on the platform.
For example, the decision to remove an app from the store can be devastating for a brand.
Your industrial mechanical maintenance company should know that this environment lowers the cost of entry for new players, encouraging the creation of innovative solutions that can be used by traditional companies.
The platform economy leaves businesses at the mercy of an external entity, so email list platforms can decide how to display their offerings, tax entrepreneurs' income, and make a variety of other unilateral decisions.
As these platforms become more central to larger segments of the economy, as in cases like Google and Amazon, the risks of dependency increase.
Today, 45% of all e-commerce in the United States is conducted through the Amazon platform.
This, in turn, offers products from independent sellers and large companies, which are at the mercy of Amazon's recommendation algorithm, so simple changes can have serious consequences.
Apple paid content creators through its app store approximately $20 billion in 2017.
Even with this considerable revenue, app developers are highly dependent on the platform.
For example, the decision to remove an app from the store can be devastating for a brand.