Other Ways to Look at the Data

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There’s a lot more here to unpack. First of all, occupancy in late April and early May dips below the market when this property manager is typically more full. At the same time, the user’s ADRs have crept above the market, which is not standard for this property manager’s listings.

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This suggests that there may be some over-pricing happening here, which if they are Beyond customers, they can easily address with “Bulk Action,” as we demonstrated earlier.

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Additionally, we can see a similar trend around the second week in August, and then the inverse later on in early October, all from a quick glance at two charts!


Source: Beyond Dashboard

While most revenue management stories revolve around b2b email list occupancy and ADR, there are a whole host of other charts and subsequent conclusions that can be drawn and detected. With that said, let’s take a look at one more chart—cancellations as a percentage of reservations by stay date.

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Here we can see that, unfortunately, this property manager suffered worse than the market in April with cancellations. While this trend has shrunk, it remains elevated. This is a perfect reminder that as cancelations affect revenue, re-assessing your cancelation policy from time to time is a good revenue management practice.


Source: Beyond Dashboard
Now that we’ve added pacing to the market to our revenue management tool belt (along with historic pacing and historic listing), we're ready to reap the benefits of analytical tools and the insights they can, with the right training, deliver.

Let’s Wrap This Up
We hope this review of pacing and how you can leverage it to make your short-term rental portfolio more profitable was helpful. By understanding the ebb and flow of the market by following the steps above, and what to do at each moment, you can effectively position your listings to capitalize on those fluctuations.