Theyve already shown interest in your products
Posted: Wed Jun 18, 2025 3:50 am
Customer Retention: Etsy is great for discovery, but repeat purchases often happen when customers remember your brand. Email marketing allows you to nurture relationships, remind them of your beautiful products, and encourage them to return to your shop.
Higher Conversion Rates: Email subscribers are typically warm leads. or brand, making them more likely to convert when you send them targeted offers or new product announcements.
Brand Building Beyond Etsy: Your email list allows europe cell phone number list you to share your unique brand story, values, and creative process in a way that resonates deeply with your audience, fostering a stronger connection than a simple product listing ever could.
Diversification of Traffic: By driving traffic from your email list, you reduce your reliance on Etsy's internal search and advertising, creating a more robust and resilient sales strategy. It's about taking control of your customer relationships and building a business that can thrive no matter what changes Etsy might implement.
Page 2: Setting Up Your Email Marketing Infrastructure - Tools and Basics
Before you can start collecting emails from your Etsy customers, you need the right tools in place. An Email Service Provider (ESP) is essential for managing your list, creating sign-up forms, sending out campaigns, and automating sequences. Trying to do this manually will quickly become overwhelming and inefficient.
When choosing an ESP, consider platforms that are user-friendly for small businesses and offer features crucial for e-commerce, even if your primary platform is Etsy. Popular choices include:
Mailchimp: Often a good starting point for beginners, with a generous free plan for smaller lists and easy-to-use drag-and-drop editors.
Higher Conversion Rates: Email subscribers are typically warm leads. or brand, making them more likely to convert when you send them targeted offers or new product announcements.
Brand Building Beyond Etsy: Your email list allows europe cell phone number list you to share your unique brand story, values, and creative process in a way that resonates deeply with your audience, fostering a stronger connection than a simple product listing ever could.
Diversification of Traffic: By driving traffic from your email list, you reduce your reliance on Etsy's internal search and advertising, creating a more robust and resilient sales strategy. It's about taking control of your customer relationships and building a business that can thrive no matter what changes Etsy might implement.
Page 2: Setting Up Your Email Marketing Infrastructure - Tools and Basics
Before you can start collecting emails from your Etsy customers, you need the right tools in place. An Email Service Provider (ESP) is essential for managing your list, creating sign-up forms, sending out campaigns, and automating sequences. Trying to do this manually will quickly become overwhelming and inefficient.
When choosing an ESP, consider platforms that are user-friendly for small businesses and offer features crucial for e-commerce, even if your primary platform is Etsy. Popular choices include:
Mailchimp: Often a good starting point for beginners, with a generous free plan for smaller lists and easy-to-use drag-and-drop editors.