Traditional Advertising & Out-of-Home (OOH)
Posted: Sat May 24, 2025 10:49 am
Television & Radio: For broad reach, especially during major campaigns or product launches.
Print Media: Ads in local newspapers and magazines for detailed plan comparisons or special promotions.
Billboards & Outdoor Advertising: High-visibility placements in high-traffic areas across Kuwait City and other urban centers to build brand awareness for new plans.
3. Experiential & Retail Marketing:
Retail Presence: Ensure prominent placement and knowledgeable staff at telco branches and authorized distributor stores. Offer interactive demos of 5G speeds or bundled devices.
Event Sponsorships & Activations: Participate in local events, festivals, or sports sponsorships to engage with potential customers directly and offer on-the-spot sign-ups or exclusive event deals.
Pop-up Booths: Set up temporary booths in malls or popular public spaces to showcase plans and answer queries.
4. Targeted Niche & B2B Marketing:
Expat Community Outreach: Develop specific kuwait phone number list plans and marketing messages tailored to Kuwait's large expatriate population, highlighting international calling and roaming benefits.
SME & Enterprise Solutions: For businesses, focus on dedicated business plans, corporate rates, fixed internet solutions (like Zain's Max Home Internet), cloud services, and ICT solutions (as stc's "LEAD" strategy emphasizes).
Digital Transformation Support: Position phone plans as enablers for businesses undergoing digital transformation, emphasizing high-speed connectivity and integrated solutions.
5. Loyalty Programs & Retention:
Customer Relationship Management (CRM): Use CRM systems to track customer lifecycle, identify churn risks, and offer personalized retention deals or upgrade incentives.
Loyalty Programs: Promote telco-specific loyalty programs (e.g., Ooredoo's Nojoom Points) that reward customers for continued usage.
Upselling & Cross-selling: Market higher-tier plans or additional services (e.g., device insurance, streaming bundles) to existing satisfied customers.
Print Media: Ads in local newspapers and magazines for detailed plan comparisons or special promotions.
Billboards & Outdoor Advertising: High-visibility placements in high-traffic areas across Kuwait City and other urban centers to build brand awareness for new plans.
3. Experiential & Retail Marketing:
Retail Presence: Ensure prominent placement and knowledgeable staff at telco branches and authorized distributor stores. Offer interactive demos of 5G speeds or bundled devices.
Event Sponsorships & Activations: Participate in local events, festivals, or sports sponsorships to engage with potential customers directly and offer on-the-spot sign-ups or exclusive event deals.
Pop-up Booths: Set up temporary booths in malls or popular public spaces to showcase plans and answer queries.
4. Targeted Niche & B2B Marketing:
Expat Community Outreach: Develop specific kuwait phone number list plans and marketing messages tailored to Kuwait's large expatriate population, highlighting international calling and roaming benefits.
SME & Enterprise Solutions: For businesses, focus on dedicated business plans, corporate rates, fixed internet solutions (like Zain's Max Home Internet), cloud services, and ICT solutions (as stc's "LEAD" strategy emphasizes).
Digital Transformation Support: Position phone plans as enablers for businesses undergoing digital transformation, emphasizing high-speed connectivity and integrated solutions.
5. Loyalty Programs & Retention:
Customer Relationship Management (CRM): Use CRM systems to track customer lifecycle, identify churn risks, and offer personalized retention deals or upgrade incentives.
Loyalty Programs: Promote telco-specific loyalty programs (e.g., Ooredoo's Nojoom Points) that reward customers for continued usage.
Upselling & Cross-selling: Market higher-tier plans or additional services (e.g., device insurance, streaming bundles) to existing satisfied customers.