Regulatory Compliance (Crucial in Bangladesh)
Posted: Sat May 24, 2025 9:57 am
The Bangladesh Telecommunication Regulatory Commission (BTRC) strictly governs the allocation and use of short codes. You must adhere to their "Short Code Allocation Procedure 2020" (and any subsequent revisions).
This involves an application process, defining your service, and potentially significant allocation and annual fees (which vary by category of service, from free for some public services to several Lacs BDT for commercial services).
You must demonstrate a clear opt-in and opt-out process and comply with anti-spam regulations.
Choosing Your Short Code:
Random Codes: Less expensive, a number is randomly assigned.
Vanity Codes: More expensive, but you can choose a memorable number (e.g., one that spells a word on a keypad, like "72433" for "SALES"). This boosts brand recognition.
Selecting an SMS/CPaaS Provider:
You will need to partner with a licensed SMS aggregator or a Communications Platform as a Service (CPaaS) provider in Bangladesh that has direct connections to mobile kuwait phone number list network operators (Grameenphone, Robi, Banglalink, Teletalk). They will facilitate the application process with BTRC and the carriers.
Campaign Definition & Approval:
You'll need to submit detailed descriptions of your planned SMS campaigns, including keywords, opt-in/opt-out mechanisms, and example messages. These campaigns must be approved by both the BTRC and the individual mobile network operators.
Ensure clear "STOP" and "HELP" functionalities are always available and advertised.
Integration:
Integrate the short code service with your CRM, marketing automation platform, or internal systems to manage contacts, send messages, and track performance.
Key Benefits of Using 5-Digit Short Codes for Marketing Services:
High Deliverability: Messages from approved short codes are less likely to be filtered as spam by carriers.
Memorability: Easier for consumers to remember and interact with.
Speed & Scalability: Designed for high-volume messaging, handling thousands of messages per minute.
Professionalism & Trust: A dedicated short code signals a legitimate and professional brand.
Enhanced Engagement: Facilitates two-way communication and interactive campaigns.
This involves an application process, defining your service, and potentially significant allocation and annual fees (which vary by category of service, from free for some public services to several Lacs BDT for commercial services).
You must demonstrate a clear opt-in and opt-out process and comply with anti-spam regulations.
Choosing Your Short Code:
Random Codes: Less expensive, a number is randomly assigned.
Vanity Codes: More expensive, but you can choose a memorable number (e.g., one that spells a word on a keypad, like "72433" for "SALES"). This boosts brand recognition.
Selecting an SMS/CPaaS Provider:
You will need to partner with a licensed SMS aggregator or a Communications Platform as a Service (CPaaS) provider in Bangladesh that has direct connections to mobile kuwait phone number list network operators (Grameenphone, Robi, Banglalink, Teletalk). They will facilitate the application process with BTRC and the carriers.
Campaign Definition & Approval:
You'll need to submit detailed descriptions of your planned SMS campaigns, including keywords, opt-in/opt-out mechanisms, and example messages. These campaigns must be approved by both the BTRC and the individual mobile network operators.
Ensure clear "STOP" and "HELP" functionalities are always available and advertised.
Integration:
Integrate the short code service with your CRM, marketing automation platform, or internal systems to manage contacts, send messages, and track performance.
Key Benefits of Using 5-Digit Short Codes for Marketing Services:
High Deliverability: Messages from approved short codes are less likely to be filtered as spam by carriers.
Memorability: Easier for consumers to remember and interact with.
Speed & Scalability: Designed for high-volume messaging, handling thousands of messages per minute.
Professionalism & Trust: A dedicated short code signals a legitimate and professional brand.
Enhanced Engagement: Facilitates two-way communication and interactive campaigns.