Customer Support Heroes
Posted: Thu Dec 26, 2024 4:05 am
As the name suggests, marketing conversations are conversations initiated by the business to promote a product or service to customers. You can send your registered customers relevant offers, deals, or product restocking information.
Please note: Any conversation initiated by a business that does not qualify as an authentication or utility conversation will fall into this category.
Currently, pricing for Marketing Conversations is based on the fee for company-initiated conversations. As with Utilities and Authentications, this will change to a per-template pricing model in July 2025.
Important date : July 2025 : Marketing conversations will be billed per marketing template.
Service
Service conversations are any conversations initiated by the user, often to resolve a customer request. The key factor here is that the customer or user initiates the initial contact.
Currently, the fees for service conversations are based on the fees for user-initiated conversations, but as of November 1, 2024, these fees will expire.
Important Date : November 2024 : There will be no additional Meta fees for customer-initiated conversations
You will still need to respond within the 24-hour customer service window, however. This means you will only pay for CM.com subscriptions, message packs, or the pay-as-you-go plan.
Impact for you
How will the pricing model impact your business?
Is your customer support set up to respond to incoming messages from your customers, helping them when needed? Then you’ll be happy to know that after November 2024, there will be no more charges for customer-initiated conversations! Continue to offer the support your customers need and create the optimal customer experience.
The Magicians of Marketing
Are you in marketing? Do you send your customers updates and news about your new products and services? Unfortunately, the rates for your company-initiated marketing conversations will increase compared to before, once you start paying per template.
However, marketing conversations on WhatsApp have a higher ROI than any other channel, and even if the rates increase, they do not differ much, if at all, from other marketing messaging channels.
The Security Team
Are you primarily using WhatsApp for its authentication features? In that c canadian cto cio email list ase, you’ll start paying per template sent in 2025, and you’ll be subject to international authentication rates if you authenticate users in Egypt , Saudi Arabia, South Africa, and the United Arab Emirates when your business isn’t located there.
A Little Bit of Everything
Are you using the WhatsApp Business platform at multiple touchpoints in your customer journey? First of all, congratulations! This is precisely the use case that Meta has designed and optimized its platform for. You will greatly benefit from all its features!
In 2025, your marketing, utility, and authentication conversation rates will increase slightly, as you’ll start paying per template instead of per conversation, regardless of the 24-hour conversation window. Will this necessarily cost you more? It’s hard to say. It depends a lot on how you use and integrate WhatsApp Business into your communication strategy.
Please note: Any conversation initiated by a business that does not qualify as an authentication or utility conversation will fall into this category.
Currently, pricing for Marketing Conversations is based on the fee for company-initiated conversations. As with Utilities and Authentications, this will change to a per-template pricing model in July 2025.
Important date : July 2025 : Marketing conversations will be billed per marketing template.
Service
Service conversations are any conversations initiated by the user, often to resolve a customer request. The key factor here is that the customer or user initiates the initial contact.
Currently, the fees for service conversations are based on the fees for user-initiated conversations, but as of November 1, 2024, these fees will expire.
Important Date : November 2024 : There will be no additional Meta fees for customer-initiated conversations
You will still need to respond within the 24-hour customer service window, however. This means you will only pay for CM.com subscriptions, message packs, or the pay-as-you-go plan.
Impact for you
How will the pricing model impact your business?
Is your customer support set up to respond to incoming messages from your customers, helping them when needed? Then you’ll be happy to know that after November 2024, there will be no more charges for customer-initiated conversations! Continue to offer the support your customers need and create the optimal customer experience.
The Magicians of Marketing
Are you in marketing? Do you send your customers updates and news about your new products and services? Unfortunately, the rates for your company-initiated marketing conversations will increase compared to before, once you start paying per template.
However, marketing conversations on WhatsApp have a higher ROI than any other channel, and even if the rates increase, they do not differ much, if at all, from other marketing messaging channels.
The Security Team
Are you primarily using WhatsApp for its authentication features? In that c canadian cto cio email list ase, you’ll start paying per template sent in 2025, and you’ll be subject to international authentication rates if you authenticate users in Egypt , Saudi Arabia, South Africa, and the United Arab Emirates when your business isn’t located there.
A Little Bit of Everything
Are you using the WhatsApp Business platform at multiple touchpoints in your customer journey? First of all, congratulations! This is precisely the use case that Meta has designed and optimized its platform for. You will greatly benefit from all its features!
In 2025, your marketing, utility, and authentication conversation rates will increase slightly, as you’ll start paying per template instead of per conversation, regardless of the 24-hour conversation window. Will this necessarily cost you more? It’s hard to say. It depends a lot on how you use and integrate WhatsApp Business into your communication strategy.