The international consulting agency Brand
Posted: Wed Apr 23, 2025 3:47 am
Finance has once again prepared a rating of the value of country brands, which includes the top 100 countries in the world.
In 2015, the brand of Kazakhstan rose from 45th to 44th place and its value amounted to 175 billion US dollars (6% higher than in 2014)
Kazakhstan's neighbors were the brand of Israel (43rd place - 181 billion US dollars) and Columbia (45th place - 166 billion US dollars)
The leader of the rating is the USA - 19.7 trillion US dollars, followed slovenia cell phone number list by China with a significant gap - 6.3 trillion US dollars. Also in the top ten were such countries as Germany, Great Britain, Japan, France, India, Canada, Italy and Australia.
Russia dropped from 12th place to 18th position with 810 billion US dollars (-31%). The largest decrease in brand value was noted by Ukraine (-45%) - 44 billion US dollars (68th place), and Peru (-33%) - brand value of 114 billion US dollars.
The bottom positions in the top hundred were occupied by Albania, Senegal, Botswana, and Jamaica with brands valued at 10 billion US dollars or less.
In addition to cost, Brand Finance offers a brand strength rating, which is calculated based on the country's GDP. The top three strongest brands include Singapore, Switzerland, and the UAE.
A brief report and description of the methodology for assessing the value of country brands are given here
In 2015, the brand of Kazakhstan rose from 45th to 44th place and its value amounted to 175 billion US dollars (6% higher than in 2014)
Kazakhstan's neighbors were the brand of Israel (43rd place - 181 billion US dollars) and Columbia (45th place - 166 billion US dollars)
The leader of the rating is the USA - 19.7 trillion US dollars, followed slovenia cell phone number list by China with a significant gap - 6.3 trillion US dollars. Also in the top ten were such countries as Germany, Great Britain, Japan, France, India, Canada, Italy and Australia.
Russia dropped from 12th place to 18th position with 810 billion US dollars (-31%). The largest decrease in brand value was noted by Ukraine (-45%) - 44 billion US dollars (68th place), and Peru (-33%) - brand value of 114 billion US dollars.
The bottom positions in the top hundred were occupied by Albania, Senegal, Botswana, and Jamaica with brands valued at 10 billion US dollars or less.
In addition to cost, Brand Finance offers a brand strength rating, which is calculated based on the country's GDP. The top three strongest brands include Singapore, Switzerland, and the UAE.
A brief report and description of the methodology for assessing the value of country brands are given here