The consulting company Brand
Posted: Wed Apr 23, 2025 3:46 am
Finance calculated the value of the Top 500 banking brands for 2015. Two Kazakhstani banks made it into the “Banking 500 2015” directory.
The value of the Kazkommertsbank brand increased from USD 274 million in 2014 to USD 386 million in 2015. And Kazkom rose from 347th position to 292nd position.Qualitative research, especially in the focus group format, is often criticized, mostly due to doubts about the honesty of respondents and the credibility of the information received from participants in groups.
Modern trends in the development of the marketing research pakistan cell phone number list market show the active study and implementation of new progressive technologies for studying human reactions (the so-called neuromarketing).
One of such technologies is Eye tracking . This is a marketing research technology that involves recognizing and recording the respondent's pupil ("where the person is looking"). The main tool of the technology is a special device (eye tracker), which is a device for recognizing the position of the pupil and the movement of the eye. Special software allows you to analyze the movement of the human eye, build "attention maps", determine "blind spots", and build "gaze charts".
The value of the Halyk Bank brand in 2015 was USD 374 million (USD 501 million in 2014), and the brand took 296th place (231st place in 2014)
The top three banks in 2015 were: Wells Fargo (USA, $34.9 billion), ICBC (China, $27.5 billion), HSBC (UK, $27.3 billion).
The Top 500 included 31 Chinese banks and 11 Russian banks. Among the Russian banks, the most expensive brand was Sberbank with a value of 8.7 billion US dollars, its position this year is 27th (in 2014 it was 17th)
The value of the Kazkommertsbank brand increased from USD 274 million in 2014 to USD 386 million in 2015. And Kazkom rose from 347th position to 292nd position.Qualitative research, especially in the focus group format, is often criticized, mostly due to doubts about the honesty of respondents and the credibility of the information received from participants in groups.
Modern trends in the development of the marketing research pakistan cell phone number list market show the active study and implementation of new progressive technologies for studying human reactions (the so-called neuromarketing).
One of such technologies is Eye tracking . This is a marketing research technology that involves recognizing and recording the respondent's pupil ("where the person is looking"). The main tool of the technology is a special device (eye tracker), which is a device for recognizing the position of the pupil and the movement of the eye. Special software allows you to analyze the movement of the human eye, build "attention maps", determine "blind spots", and build "gaze charts".
The value of the Halyk Bank brand in 2015 was USD 374 million (USD 501 million in 2014), and the brand took 296th place (231st place in 2014)
The top three banks in 2015 were: Wells Fargo (USA, $34.9 billion), ICBC (China, $27.5 billion), HSBC (UK, $27.3 billion).
The Top 500 included 31 Chinese banks and 11 Russian banks. Among the Russian banks, the most expensive brand was Sberbank with a value of 8.7 billion US dollars, its position this year is 27th (in 2014 it was 17th)