radically transform business processes
Posted: Wed Apr 23, 2025 3:46 am
In addition, the warmth of the client-agency relationship is lost. Decisions about choosing a research agency are moved from marketing to the purchasing department. And the decision to choose is made coldly and calculatingly, based on the lowest price.
The listed trends take traditional researchers out of their macedonia cell phone number list comfort zone, out of the usual cycle of conducting research, and to some extent deprive the process of communication with the client and the research itself of empathy. And in order not to miss their chance to stay “afloat” and use these trends and their energy for development, the participants of the session came to the conclusion that modern agencies should:
in particular, the processes of collecting and processing data, moving away from “paper” to tablets and online;
expand services from data collection and provision to research-based consulting, to participation with the client in the development and implementation of business solutions;
actively form alliances with consultants, technology solution providers and big data providers;
learn to synthesize data from multiple sources, build from them a single, consistent picture that leads to verified business decisions and insights;
actively implement neuromarketing research tools;
be proactive in relationships with clients, partners, and other market players.
The listed trends take traditional researchers out of their macedonia cell phone number list comfort zone, out of the usual cycle of conducting research, and to some extent deprive the process of communication with the client and the research itself of empathy. And in order not to miss their chance to stay “afloat” and use these trends and their energy for development, the participants of the session came to the conclusion that modern agencies should:
in particular, the processes of collecting and processing data, moving away from “paper” to tablets and online;
expand services from data collection and provision to research-based consulting, to participation with the client in the development and implementation of business solutions;
actively form alliances with consultants, technology solution providers and big data providers;
learn to synthesize data from multiple sources, build from them a single, consistent picture that leads to verified business decisions and insights;
actively implement neuromarketing research tools;
be proactive in relationships with clients, partners, and other market players.